Plexus - Senior Manager, eCommerce & Optimisation, Ascential Intellige

Our web presence is at the core of our sales and lead performance in Ascential Intelligence, as well as being the public showcase for the brand. The purpose of this role is to drive improved website and digital performance across the Ascential Intelligence portfolio of brands.

Key role holder tasks are:

1) Ensuring best practice SEO is in place across all sites to maximise search findability

2) Development and delivery of AB and MVT test programmes to optimise website and digital conversion

3) Use of emerging technology to drive innovation and thought leadership in digital marketing e.g. microsites, social presence and landing pages

Key Accountabilities:


Improving web presence to drive quality traffic
Define and manage key targets for website, social site and microsite traffic at a brand level and identify and deliver initiatives - with brand marketing teams - to achieve these targets
Utilise Google Analytics 360 to identify and enhance key traffic sources to drive quality as well as quantity of traffic
Review SEO activity on all key web properties and identify a programme of activities to improve natural search performance Drive website conversion
Conduct a review of eCommerce and lead funnels across all websites and identify improvement programme
Specifically develop an AB and MVT test programme to drive a test and learn mentality and constant incremental improvements
Agree conversion targets for each key brand across the funnel and put in place appropriate reporting and capability to monitor performance against those targets Roadmap development
Identify appropriate capability and technology required to improve CRO and ecommerce performance
Determine and agree a development roadmap with relevant teams
Manage that roadmap to agreed performance targets and timescales


Qualifications and Experience


Educated to graduate level
Strong track record in marketing brand and propostion, preferably in the digital and fashion/retail/creative industries
Demonstrable success in having project managed global projects
Proven ability to create and implement effective campaigns
A strong interest in fashion, style-led industries and contemporary culture
Experience in managing third-party agencies
Experience in working with global teams either in direct line management or dotted line management capacity
Strong connections to sales teams and good commercial awareness IT Experience
Google Analytics expertise
Knowledge of Marketo or similar tools
eCommerce funnel management and appropriate tools
AB/MVT testing tools such as Optimizely or similar
Must be familiar with general computer use including Microsoft word, excel, powerpoint and outlook


Skills and Competencies:


Excellent verbal and written communication skills
Outstanding planning & organising ability
Ability to work effectively with "virtual" teams
Great relationship builder internally and externally
Can be both strategic and tactical in the appropriate circumstances
Combines creativity with commercial acumen


Personal Attributes:


Confident and communicative
Lateral thinker
Ability to work autonomously
Calm under pressure
Curious and keen to keep learning
Adaptable to change