Marketing Executive

To support the Marketing Manager in providing professional, efficient and innovative marketing for our client. To assist in delivering core marketing activities to enable our client to achieve its sales objectives and awareness within the industry.

To apply for the Marketing Executive role, you must have at least 3 years` experience in Marketing along with having a creative mindset. Also, the suitable candidate must have knowledge of the Adobe Suites and marketing packages. The candidate is expected to have working within the travel industry before and have exceptional organisation skills.

Role:
The Marketing Executive will be working closely with the Marketing Manager to create campaigns that attract new business, increase brand awareness and to increase sales. You will be expected to generate and develop new ideas to improve customer experience which maximises commercial opportunities. Enhancing visibility online across all channels devising original content that creates great engagement is key as well.

Key Responsibilities:

-Work closely with the Marketing Manager to create campaigns that attract new business, increase brand awareness within the trade to enable an increase in sales.
-Generate and develop new ideas to improve the customer experience of working with which maximises commercial opportunities and increase sales.
-Monitor the response and conversion rates of all marketing campaigns, produce end of campaign reports and evaluate the results to improve future activity.
-Liaise with the Product Manager to obtain content and deliver marketing activities
-Marketing of company products and services to the trade, utilising both on-line and off-line techniques
-Manage the creation, production and fulfilment of printed collateral
-Enhance visibility online across all channels devising original content that creates great engagement.
-Work closely with other departments across all revenue streams to understand what is happening in the market place to help influence future campaigns and to ensure the activity is relevant to the target audience.
-Able to balance creative flair with analysis and be confident with spread sheets and understand statistics, trends and budgets.
-Writing and proof reading copy for emails, blogs, user guides, websites, news feeds and any other ad- hoc requirements.
-Work within agreed timelines and meet deadlines
-Have a deep understanding of the Brand to ensure it is protected at all times.
-Monitor and write content/communications for online and social media: Websites & social media accounts.
-Design & implement market research projects as and when required.
-Maintain effective working relationships with external suppliers including marketing agency and printers
-Encourage and develop a sales & marketing culture within the team, ensuring that there is a `buy in` to this aspect of the business, which will engender a willingness and desire to support and contribute to the overall success of the business.

Essential Skills:
Marketing or business qualification e.g. CIM

-3 years` experience minimum of working in Marketing
-Design and creative skills
-Able to work alone with minimal supervision
-InDesign, Photoshop and email marketing packages
-Travel Industry experience
-Time Management and organisational skills
-Excellent verbal and written communication skills
-Good interpersonal skills
-Competent in PowerPoint, Word, Excel and Outlook
-Experience in managing 3rd party suppliers
-Copy writing and proof reading skills
-Brand management
-Strong business acumen and able to identify trends in the market
-Problem solving and decision making skills
-Self-motivated
-Ability to make decisions and use own initiative

Experience of social media and how to get the best results from them - Facebook, LinkedIn, Twitter etc.

Keywords: marketing, travel, social media, adobe, design, creative, marketing executive

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Unfortunately due to time restrictions we cannot respond to every applicant, in the event that we haven`t contacted you within 48 hours please take it you have not been successful for this particular role, but your details will be kept on file and considered for all future vacancies
We are acting on behalf of the client as an Employment Agency in relation to this vacancy

We are an equal opportunities agency and welcome applicants from all backgrounds