Online Marketing Manager

The UK’s fastest growing Toy Retailer is looking for a commercially-focussed Online Marketing Manager with great people skills to join their fantastic online team based in Amersham.  

The Entertainer is one of UK Retail's success stories with over 130 stores in the UK and a rapidly growing Online and International business. We have opened over 30 new stores in the past two years and we have ambitious growth plans for 2017. We are a family run company that truly cares about our people, our customers and the communities in which we trade. We have been named as one of The Sunday Times 100 Best Companies to work for and offer a friendly, supportive culture where training and development is put first to help you aim higher in your career.

Reporting into the Head of Online and Digital the Online Marketing Manager will be responsible for attracting new customers to The Entertainer and building loyalty amongst our current database. As Online Marketing Manager you will drive The Entertainer’s multichannel acquisition and retention strategy and deliver targeted, cost-effective PPC, SEO, affiliates, display, social media and email campaigns.  You will be responsible for the online marketing budget and its commercial performance, so it’s vital that you’re analytical with a passion for driving ROI.

Responsibilities – Online Marketing Manager

-Create and deliver the online marketing strategy

-Own the online marketing calendar and work closely with the wider web team to deliver it

-Manage £1m annual online marketing budget to drive sales and prove ROI

-Represent the online team at a senior level internally and externally

-Manage relationship with our external marketing agencies to get best value from the money we spend with them

-Line manage the online marketing team and provide support and coaching as necessary

-Oversee performance on email, PPC, SEO, affiliates, display, social, content

-Lead the CRM and loyalty strategy online and in-store

-Generate income from third parties through sponsored content

Required Skills – Online Marketing Manager

-Experienced marketer with extensive work experience within ecommerce, preferably across PPC, SEO

-Proven experience in driving profitable online sales and managing a budget.

-Analytical and able to interpret complex data and use it to drive business decisions.

-Confident negotiating with and managing internal and external stakeholders.

-Excellent leader with strong people management skills.

-Digital obsessive with a practical understanding of the latest online trends including social media and affiliates.

As Online Marketing Manager you’ll lead a small team of marketing executives and will also manage The Entertainer’s relationships with our external marketing agencies and partners.  A pivotal part of the role will be holding the agency to brief and managing projects from conception to delivery. The Online Marketing Manager role comes with a profit related bonus and a range of other benefits including store discount, life cover, pension and free parking on site.  You may have gained your work experience as a Digital Marketing Manager, Affiliate Marketing Manager, Brand Marketing Manager or Online Marketing Manager.

If you would enjoy being part of our success story then apply now to be considered for our Online Marketing Manager role.