CRM Manager

Recruiter
Michael Page - Marketing
Location
Birmingham
Salary
30000.00 - 35000.00 GBP Annual
Posted
28 Mar 2017
Closes
05 Apr 2017
Contract Type
Permanent
Hours
Full Time
I am currently looking to speak to interested candidates regarding an exciting CRM Manager opportunity to be based in Birmingham.

Client Details

My Clients are Europe's leading textile service business, developing and delivering value-added textile, hygiene and safety solutions within Hospitality, Healthcare, Workwear and Facilities. They engage and partner with more than 150,000 customers in 16 countries across Europe. They are a FTSE250 company and in the UK they have over 9,000 employees working at 60 sites, making them a major UK employer. The business focuses on innovation and is constantly developing new products and services to better serve the changing needs of its customers and their industries in all sectors of the economy.

Description

To manage and control the UK WW CRM system & team in line with Group guidelines. Ensure data within system is up to date and of value to sales organisation.

- To ensure that CRM system provides adequate facility for recording sales activities including appointments, calls etc with suitable diary/bring forward methodology.
- To ensure that the CRM system records the prospect and customer information necessary at a sufficient level of detail.
- To indentify developments needed to make use of the system more efficient or to support new business requirements and feed this into Berendsen Group.
- To train new CRM users in the Workwear Business Line and to provide support to users when they request assistance. This could include travel other sites around the UK and occasional nights away.
- To manage the business lines CRM data quality and any external service provided e.g. data acquisition, cleaning and enhancement.
- To set clear data policy e.g. frequency of cleaning, frequency of TPS and MPS updating and to identify relevant costs to be budgeted.
- To ensure that the system captures market information as required by management team, notably competitor names and contract details along with coverage of the prospect pool.
- To ensure that sales management team can easily obtain management information on team performance to enable them to manage their teams.
- To ensure that company stakeholders can easily obtain reports on market intelligence e.g. sectors served by a named competitor, competitor contracts ending, prospects in an area, customer service history etc.
- To work with others within Business to ensure system remains fit for purpose and market leading.

Profile

The successful candidate will be able to demonstrate the following skills and requirements;

Experience using the CRM field in its current format
Able to configure Microsoft Dynamics CRM using the menu structures for administrators, (but individual does not need to be a system developer). Systems develop outside basic configuration will be executed by third parties, managed by the individual.
Training skills and ability to write training documentation
Able to work as part of a multi-departmental project team, leading it where appropriate
Able to communicate at all levels, both senior management overviews and detailed user support
Commercially aware
Able to travel as necessary
Experience in a matrix organisation
College level academic qualification
2yr+ experience of managing a CRM system

Job Offer

Competitive Salary and Package

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