Ecommerce Web and Digital Marketing Manager
- Recruiter
- Advanced Digital Dynamics Ltd
- Location
- Harrogate, North Yorkshire
- Salary
- £23,000.00 to £27,000.00 per annum
- Posted
- 28 Mar 2017
- Closes
- 25 Apr 2017
- Ref
- 11812
- Sectors
- Admin, Secretarial & PA, IT, IT Support, Networks & Systems, Software Development, Media & Digital Media
- Contract Type
- Permanent
- Hours
- Full Time
As part of our continued growth plans we are looking to recruit an Ecommerce Web and Digital Marketing Manager who will be responsible for continuing to grow our ecommerce business.
This is a new position and an excellent opportunity to join a busy, ambitious and forward thinking company. The role is varied and you will be responsible for managing the day to day website content, social media and digital marketing functions and campaigns so you will need to be able to work on your own initiative and have been in a similar role previously. The ideal candidate must have a strong technical background and be a creative, accurate, organised and flexible individual who can proactively ensure we are maximising our brands identity and who can prioritise their own workload whilst working in a fast-paced environment. Working closely with the brands directors, this role will require someone that is confident and able to both follow direction and show initiative.
Reporting to the Operations Director, your main responsibilities will include but are not limited to the following:
- Website management, updating managing and customising existing content
- Daily maintenance of the company website including customisation of existing content, posting of social media across several platforms Inc Twitter Instagram and Facebook
- Social media management and driving digital campaigns to deliver optimum sales results
- Managing the uploading all new product information and data, photography and copy Inc blogs
- Online marketing and driving traffic including SEO
- New business generation
- Customer service support (returns, stock control, online e-commerce system)
- Monitor and report on campaign performance as well as manage weekly promotional activity
- Compile and manage promotional calendar for group websites
- Push current offers out to multiple partners
- Managing the uploading all new product information and data, photography and copy Inc blogs
- Performing regular checks to be sure all in stock products are available for purchase
- Maintain and communicate promotional activity both internally and externally in the form of onsite merchandising, banners and homepages
The following skills and attributes will be highly beneficial for the role:
- Previous experience in a digital marketing and Ecommerce role
- Previous experience with Magento user interface - back-end
- Able to implement and optimise both creative and media to deliver efficient response across all digital channels and platforms
- Strong Technical skills including HTML, CSS, PHP and Adobe are desirable
- Able to analyse campaign performance and take necessary action to continually improve performance
- Proven track record of driving sales and customer acquisition and retention
- Experience using Magento user interface (back-end)
- Have a good understanding of website content management with a methodical approach to updating products online.
- Excellent organisational skills and timekeeping
- A positive and enthusiastic drive towards work
- Having incredible attention to detail and a good eye for design
- Ability to manage expectations and workloads.Good working knowledge of Microsoft Office (Word, Excel and PowerPoint)Excellent communication skills and command of the English language (written and oral) with the ability to communicate effectively with both technical and non-technical colleagues
- A good communicator with verbal reasoning skills and the ability to deal with the internal and external customers both face to face and over the phone.
- A self-starter who is outgoing, driven and committed and who has the drive and ambition to move a project forward from start to finish with good organisation skills
- Enthusiastic with a keen interest in technology and the ability to quickly understand product ranges.
- Friendly and Approachable
Required experience:
- Ecommerce Website Management: 1 year
- Digital marketing: 1 year
- Email Marketing and Social Media Campaigns: 1 year