Marketing Executive

Marketing ExecutiveLetchworth Garden CityGBP28,000 - GBP30,000 Main Objective of the role: To help develop, implement and evaluate Marketing initiatives in line with our Client's strategy to grow the Professional sales / brand equity both domestically in the UK and Internationally via the company's distributor partners. Key Responsibility Areas: To assist in the development and implementation of Marketing activities targeted at trade (B2B) customersTo assist in the development and implementation of communications to the company's distribution partners To become a key stakeholder in the development of e-commerce related activitiesTo assist in the on-going development and daily management of digital sales tools, including B2B sales presentation apps.Working with external Marketing agencies, in-house design team and/or Marketing Managers, assist in the planning and execution the following activity:Internal presentationsCustomer presentationsSales AidsPhotography, video & editorial for social and other digital channelsInternational activity toolkits and guidelinesE-shotsAppsPromotional materials for online/offline useProduct features & benefits, copy and launch campaignsProduct packagingPOSTo assist the Marketing Manager with implementation and administration of strategic projectsTo support the Marketing Manager in product management e.g.: reporting and analytics, creation of SKU's, ad-hoc changes to packaging or product related communications.To support the Marketing Manager with managing ad hoc customer requirementsTo arrange the annual conference and other ad-hoc events (e.g. international exhibitions) as and when required.To regularly liaise with Brand Marketing Manager to ensure consistency of brand across all markets and all activitiesTo regularly liaise with cross-functional teams and stakeholders to inform and/or consult in line with the process Experience: Previous Customer Marketing experienceCommercial acumen and experience in working closely with sales teamsMarketing experience in professional (B2B) trade channelsExperience in implementing digital Marketing initiatives (SEO, Social, Marketing Automation) and digital sales aidsExperience in implementing and managing e-commerce programmesPrevious product launch; and campaign management experienceDevelopment and analysis of sales/product performance reporting.Adept and experienced in preparing customer facing presentations.Previously managed cross functional projects