Digital Marketing Manager

This highly successful marketing company based in Manchester City Centre primarily involved in the marketing of Shopping Centres, is looking for a strategic, enthusiastic and passionate individual to fill this job role and join their exciting and innovative company.

The Digital Marketing Manager will manage the online elements of the marketing mix, integrating with offline (print, PR etc) and will be involved in strategic planning and setting KPI's. The Digital Marketing Manager will work closely with the Marketing Director and Account Managers to ensure the implementation of the marketing plan is coordinated, aligned and consistent.

The chosen candidate will work closely with the Social Media Executive and Assistant to provide support across all forms of digital media including search, social media, web, mobile and CRM marketing. You will be a motivated and proactive individual who is able to work on your own initiative.

- Should be well versed in managing social media sites
- Ability to develop Facebook Application
- Experience planning and implementing content led campaigns.
- Knowledge and understanding of social media platforms and their respective participants
- Ability to drive brand awareness
- Ability to deal with online PR
- Able to support creative teams such as content creation and content strategy
- Should be well versed with e-mail marketing and lead generation through email marketing
- Should be well versed into optimize activities for both quantity of traffic and engagement or traffic as well as subscription acquisition
- Ability to develop a traffic generation strategy
- Ability to improve paid marketing efforts such as SEM (search engine marketing) and PPC
- Analyse and interpret data / social media insights for clients

The ideal candidate will have a degree in digital marketing or new media but not essential as experience, strategic thinking and creative flair is more important.

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