Digital Marketing Manager

DIGITAL MARKETING MANAGER

HULL (£ negotiable)

The Digital Marketing Manager will report to the Head of Digital and E-commerce and will be based at our Central support office in Hull. 

Duties of the Digital Marketing Manager:

• Devising strategies to drive online traffic to the company website which converts.
• Tracking conversion rates and making improvements to the website.
• Drive online sales, as well as using the web and a multichannel approach to drive footfall in our branches.
• Developing and managing digital marketing campaigns, especially on local level.
• Utilising a range of techniques including paid search, SEO and PPC.
• Overseeing the social media strategy for the company.
• Managing online brand and product campaigns to raise brand awareness.
• Overseeing the redesign and population of the company website.
• Improving the usability, design, content and conversion of the company website
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Experience in optimising landing pages and user funnels/journeys
• Experience with A/B and multivariate testing.
• Solid knowledge of web analytics tools
• Strong analytical skills and data driven.

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  Requirements of the role

• Bachelor degree in Marketing or relevant digital marketing experience
• Experience managing the entire web lifecycle (Content, links, blogs, products etc)
• Strong understanding of current online marketing concepts, strategy and best practice.
• Experience in ecommerce, SEO, PPC, Email marketing, and social media.
• Previous experience in a similar digital marketing role.
• Experience in managing a team and external agencies.
• Comfortable with compiling and delivering campaign reports on ROI and metrics which matter.
• A well rounded digital marketing manager with a proven track record in delivering tangible results.

  To apply, please send your CV and a covering letter including your salary expectations to: recruitment@ mkmbs.co.uk. On your email reference, please input ‘Digital Marketing Manager/app.

  MKM values trust, respect and integrity.  We empower our teams to take responsibility and ownership and we deliver the best in customer service.  Our aim is to recruit and retain the very best people who share our values.