Brand Manager

New opportunity not to be missed! LWC Drinks has an exciting opportunity for a field based Brand Manager (Signature Brands Activation Manager) to join the growing team working in areas including Cornwall, Devon and parts of Somerset and Dorset. Joining us on a full time permanent basis, you will receive a competitive salary depending on experience.

Would you like to work for a business that represents many well-known and much loved beer, wine, spirit and soft drink brands? 

LWC Drinks Ltd provides licensed establishments with all of their bar and sundry supplies. LWC Drinks are more than just a distributor and at 24th place in the Sunday Times PWC Profit Track 100, they have become the fastest growing privately owned drinks company in Britain. Their aim is to provide the best customer service in the industry, as well as an impressive and extensive portfolio of products. Currently LWC Drinks employ over 700 people and they have 15 depots across the UK as well as a Support Centre and Hub distribution centre based in Openshaw, in Manchester.

Alongside the wholesale business, LWC distribute a leading portfolio of Premium Signature Brands which reflect retailer and consumer demand within the  rapidly changing and evolving  on trade environment. The Signature Portfolio currently consists of  Old J Rum, Dortmunder Pils German lager, Morena Italian Lager , Portland Amercian Ale, South West Orchard Cider,  Appleshed Cider, Lucky Budha and  Bangla beer.

Role Overview

The Brand Manager will own and activate internal and external regional activation of Signature Brands portfolio development strategy . You will also be accountable for delivery of annual objectives across Distribution, Volume, ROS, Cash and  GP.

Key Responsibilities of the Brand Manager

- Demonstrate deep understanding of portfolio brands and capability to deliver compelling and irresistible retailer propositions

- Create effective relationships with regional account managers and provide training and support which inspires step-jumped portfolio growth

- Mobilise regional telesales to accelerate portfolio growth

- Maintain existing and drive new distribution of Signature Brands products

- Grow Rate Of Sale of Signature Brands via activation of portfolio investment plans 

- Expand range and presence of Signature Brands portfolio through activation of Innovation launch strategy

- Demonstrate expertise in Investment tactics to maximise margins

- Assess and activate events which deliver positive ROI dynamics

- Management of POS placement, merchandising and sampling

- Host and attend key account sampling and promotional programmes (which you may run)

- Creation of bespoke cocktail menus to maximise Signature share of menu and tailored drinks to suit customer base of accounts

- Build social media coverage and capture consumer and customer networks to maximise reach of sampling and events

Skills, knowledge and experience required by the Brand Manager

- Experience of FMCG territory management / working in a bar environment desirable

Key Skills: Functional

- Able to prioritise tasks and organise time efficiently

- Develop and maintain close relationships with new and existing clients

- Target and performance navigation

- Regional  plan development knowledge;  maintain and strengthen brand image consistently including growth

- Commercial awareness

- Fluency in excel

- B2B experience

Key Skills :Behavioural

- Act as Brand owner across any given region

- Able to consistently deliver

- Pro active leadership skills and the ability to mobilise others

- Reactive to current events, able to capitalise on any positive PR or Marketing opportunities

- Drive to progress and excel in role

With excellent opportunities to develop and enhance your career, LWC Drinks is the place to be. Why not click apply today to become our Brand Manager – don’t miss out on this exceptional opportunity to join the fastest growing privately owned drinks company in Britain.

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