Marketing Executive: Product & Content

Exciting opportunity for Marketing Exec working for a prestigious,  established web security co based in c. London.

The Role

The Marketing Executive will be responsible for the definition and implementation of Product + Content Strategy across online and offline channels and across all markets. The Marketing Executive will liaise with Sales, Developers and Suppliers.

Key Responsibilities

Product & Content Management

• Manage projects across all channels and markets (new product launch, new functionalities, new features, AB Tests, UX improvements).
• Track, report and monitor the overall website performance (traffic, leads and ROI).
• Create, manage and improve the company’s content (product pages, articles, datasheets, brochures).
• Manage the translations and their integration on both online and offline supports.
• Provide SEO insight and implement optimisations accordingly.

Campaign Management

• Define and execute multi-channel campaigns (Email Marketing, AdWords, Social Media, Display, Affiliation, Direct Marketing).
• Track, report and monitor the performance of all campaigns.

Sales Collaterals

• Create, manage and update the Sales supports (corporate and client presentations, technical document, tutorials, videos, training, goodies, business cards).
• Manage and improve the existing online ‘leads generation tools’.
• Identify, plan and organise relevant events (exhibitions, conferences, webinars etc.).

Branding

• Create and manage the company’s visual identity internally and externally.
• Ensure the positioning and the outgoing content consistency.
• Manage and improve the online reputation on the reviews platforms.

Additional Responsibilities

• Carry out regular competitor benchmarking and industry analysis.
• Follow up and monitor all KPIs.

The Person

• Ideally, degree educated in Marketing.
• At least 2 years’ experience in Marketing, preferably in B2B services with a genuine interest for new technologies.
• Proven experience in SEM (AdWords), Emailing, Display, Affiliation, Partnership, Social Media, SEO, Web analytics (Google Analytics preferably).
• Intermediate to advanced knowledge of HTML.
• Excellent copywriting skills.
• Strong analytical and numeracy skills to interpret data sources is essential.
• Independent, proactive, driven, self-motivated and flexible attitude while using a high initiative.
• Excellent organisation, project management, communication and interpersonal skills.

In return you can expect to be rewarded with a competitive base salary of circa £25,000 + £Bonus + benefits package.

Interested? If the answer is yes Great! Please send your CV & Covering letter to Tony Timmins, Executive Search Consultant