Brand & Marketing Executive

Brand & Marketing Executive, Fine Food Producer, Coventry, CV4 9XA, Salary Up To £28,000 Dependent on Experience.

The Company:

Our aim is to make life more delicious. We are a family of foodies who love great food and have travelled the continent to source irresistible nibbles that will delight and satisfy taste buds.

We believe that great food tastes even better when it’s made with love, so we endeavour to keep everyone happy – from our suppliers in Europe to the merry bunch at HQ. You could say we’ve got our very own recipe for a happy workforce!

We are now looking for a Brand & Marketing Executive to assist the Brand Manager with brand guardianship and day to day management of the brand portfolio.

Brand & Marketing Executive Main Duties:

• Managing websites and social media activity including content planning and creation, implementation, and reporting.
• Working with the Brand Manager and external agencies on brand activation by organising and implementing marketing activities and related administration tasks.
• Overseeing the production of marketing collateral in line with brand plans and campaign requirements and liaising with external agencies as required.
• Researching trends and consumer insights as required for projects or presentations.
• Preparing internal and external presentations for monthly updates and customer meetings.
• Monitoring and analysing brand performance using internal sales and market (IRI) data and supporting with category analysis as required.
• Monitoring competitor activity and performance.
• Assisting with consumer exhibitions and trade fairs.
• Responding to consumer enquiries via email and social media.
• Managing consumer and trade contact databases.

Brand & Marketing Executive Necessary Skills, Qualifications and Experience:

• Must be a foodie!
• Minimum 12 months’ experience in a marketing role preferably B2C.
• Excellent command of the English language, written and verbal communication.
• Good interpersonal skills and collaborative approach.
• Strong organisation and time management skills.
• Experience managing social media platforms and keen interest in digital media.
• PC literate with good knowledge of Microsoft Office:  Word, PowerPoint, Excel and Outlook.
• Knowledge of the following programmes would be an advantage: Photoshop, WordPress, Google Analytics, IRI, Hootsuite, Mail Chimp and SurveyMonkey.
• Educated to degree level or equivalent in business/marketing, or related field, preferred.