Marketing Campaign Specialist
- Recruiter
- Benson Price Consultants Ltd
- Location
- Uxbridge
- Salary
- 40000.00 - 45000.00 GBP Annual
- Posted
- 17 Feb 2017
- Closes
- 22 Feb 2017
- Sectors
- Marketing, PR & Advertising
- Contract Type
- Permanent
- Hours
- Full Time
Campaign Marketing Specialist Campaign Managment Marketing Automation ( Marketo Eloqua) Demand Generation Based Uxbridge, West LondonSalary GBP40,000 - GBP45,000
You will work with one of the UK's leading marketing communications agencies that specialise in marketing automation and demand generation.
This role is for a Campaign Specialist to within their marketing automation team on a client site in Uxbridge.
As the Campaign Specialist, your role will be to develop and initiate strategic/programmatic 'always on' campaigns, through internal/external collaboration, to ensure that business targets are appropriately met. The strategic campaigns should build reputation, generate demand and leads and provide the right sales enablement content and asset.
You will be the lead on strategies to define and execute marketing campaigns and play a leadership role in managing daily initiatives including the planning and execution process of a campaign, solve problems in the execution of campaigns and maximise the ROI.
Responsibility will be for conceptualising campaigns aligning to industry best-practices and to use analytics from previous campaigns to inform and create performance indicators for future campaigns.
Within this role, you will be representing the agency across the client work closely with the client teams as well as maintain strong links with internal business units.
You will need to be an experienced Campaign Manager who can demonstrate a portfolio of successful campaigns and a strong understanding or marketing automation, tools and techniques as well as a strong understanding of demand generation. Technically proficient in marketing automation tools Marketo, Eloqua or similar. Be able to demonstrate Knowledge of different media channels (e.g. Web, social, press, events, etc.); ability to evaluate and select preferable outlets to ensure information is effectively delivered to target audiences.
Although based on their client site you will be an integral part of the agency and you will have weekly meetings and join in all of the social activities
You will work with one of the UK's leading marketing communications agencies that specialise in marketing automation and demand generation.
This role is for a Campaign Specialist to within their marketing automation team on a client site in Uxbridge.
As the Campaign Specialist, your role will be to develop and initiate strategic/programmatic 'always on' campaigns, through internal/external collaboration, to ensure that business targets are appropriately met. The strategic campaigns should build reputation, generate demand and leads and provide the right sales enablement content and asset.
You will be the lead on strategies to define and execute marketing campaigns and play a leadership role in managing daily initiatives including the planning and execution process of a campaign, solve problems in the execution of campaigns and maximise the ROI.
Responsibility will be for conceptualising campaigns aligning to industry best-practices and to use analytics from previous campaigns to inform and create performance indicators for future campaigns.
Within this role, you will be representing the agency across the client work closely with the client teams as well as maintain strong links with internal business units.
You will need to be an experienced Campaign Manager who can demonstrate a portfolio of successful campaigns and a strong understanding or marketing automation, tools and techniques as well as a strong understanding of demand generation. Technically proficient in marketing automation tools Marketo, Eloqua or similar. Be able to demonstrate Knowledge of different media channels (e.g. Web, social, press, events, etc.); ability to evaluate and select preferable outlets to ensure information is effectively delivered to target audiences.
Although based on their client site you will be an integral part of the agency and you will have weekly meetings and join in all of the social activities