Mid Weight Web Analyst
- Recruiter
- F4P Recruitment Consultancy
- Location
- Woking
- Salary
- 40000.00 - 45000.00 GBP Annual + + Benefits
- Posted
- 10 Feb 2017
- Closes
- 23 Feb 2017
- Sectors
- Accountancy
- Contract Type
- Permanent
- Hours
- Full Time
Mid Weight Web Analyst
Woking
Upto GBP40k + 25 days holiday + BH, Healthcare, Dental, eye care, pension, 10%, Perk Box - discounts to cinema, gourmet card, car/phone insurance and much more.
An exciting opportunity for a talented Senior Web Analyst to join a growing ambitious online business based in the Woking area. If you're an experienced web analytics professional with solid knowledge of how to produce actionable insights from key metrics, then this is the perfect role for you. This is a great opportunity to work within a close-knit marketing team where you will be taking part in some exciting projects and help drive conversion.
Duties
??Support the analytic needs of the business by translating data into clear meaningful information that can be used to inform actionable strategies across our B2C websites, App and marketing channels.
??Pull raw data together from a range of sources to create dashboards and reports that can be used for presentations to the marketing, ecommerce and senior management teams.
??Collaborate with external partners such as Agencies to assist with data collection and reporting.
??Support conversion rate optimisation by driving a continuous learning culture. Develop hypotheses, design and analyse AB/MVT tests, and recommend improvements.
??Support the digital marketing team on scoping and executing pieces of analysis and reporting including activities such as:
oCampaign analysis including working with team on multivariate testing and reporting with a focus on PPC, SEO, affiliate, display and social channels as well as understanding the effect of pricing, supply and demand.
oProviding insight into our website performance (Page views, conversions, bounce rates, etc.) including customer shopping behaviour on site to make recommendations for improvement
oProviding analysis around (but not limited to) customer behaviour and lifecycle, product performance and conversions, promotion impact, industry & competitor trends.
??Support the product prioritisation process with insightful data and analysis of business requirements.
??Collaborate with internal teams including ecommerce, marketing and IT to scope out and implement new reporting tools.
??Review the capability of the current analytics tool set and provide recommendations for the future roadmap.
Skills and Experience:
??3-5 years' experience using:
oRakuten Attribution (DC Storm)
oGoogle Analytics or similar web analytics tools
oGoogle Tag Manager
oMicrosoft Office with advanced Excel skills.
??Experience using the following would be advantageous:
oPower BI or similar data visualisation tools.
oConvert or similar A/B testing tool such as Optimisely.
oBusiness Intelligence tools such as Business Objects, MicroStrategy, Cognos, Brio.
oApp Analytics software such as Appsflyer, AppsAnnie or similar.
When applying; please make sure you include a contact email and telephone number, as well as your required salary, notice period and whether or not you have transport. First 4 Personnel (& Temps) Ltd is an established Recruitment Consultancy, Surrey-based, providing a full recruitment solution of temporary and permanent staff within the Surrey and Hampshire area, over 4 divisions: Accountancy & Finance; Sales & Marketing; Commercial & Office; IT & Executive. For more permanent, contract or temporary job opportunities in the Guildford, Farnham, Farnborough, Camberley, Weybridge, Woking, Staines and West Byfleet areas please check our website. You must reside in UK and be able to produce evidence of eligibility to work in UK. First 4 Personnel (& Temps) Ltd does not discriminate on the grounds of age, race, gender, disability, creed or sexual orientation and complies with all relevant UK legislation. We are acting as a Recruitment Agency in relation to permanent roles.
Woking
Upto GBP40k + 25 days holiday + BH, Healthcare, Dental, eye care, pension, 10%, Perk Box - discounts to cinema, gourmet card, car/phone insurance and much more.
An exciting opportunity for a talented Senior Web Analyst to join a growing ambitious online business based in the Woking area. If you're an experienced web analytics professional with solid knowledge of how to produce actionable insights from key metrics, then this is the perfect role for you. This is a great opportunity to work within a close-knit marketing team where you will be taking part in some exciting projects and help drive conversion.
Duties
??Support the analytic needs of the business by translating data into clear meaningful information that can be used to inform actionable strategies across our B2C websites, App and marketing channels.
??Pull raw data together from a range of sources to create dashboards and reports that can be used for presentations to the marketing, ecommerce and senior management teams.
??Collaborate with external partners such as Agencies to assist with data collection and reporting.
??Support conversion rate optimisation by driving a continuous learning culture. Develop hypotheses, design and analyse AB/MVT tests, and recommend improvements.
??Support the digital marketing team on scoping and executing pieces of analysis and reporting including activities such as:
oCampaign analysis including working with team on multivariate testing and reporting with a focus on PPC, SEO, affiliate, display and social channels as well as understanding the effect of pricing, supply and demand.
oProviding insight into our website performance (Page views, conversions, bounce rates, etc.) including customer shopping behaviour on site to make recommendations for improvement
oProviding analysis around (but not limited to) customer behaviour and lifecycle, product performance and conversions, promotion impact, industry & competitor trends.
??Support the product prioritisation process with insightful data and analysis of business requirements.
??Collaborate with internal teams including ecommerce, marketing and IT to scope out and implement new reporting tools.
??Review the capability of the current analytics tool set and provide recommendations for the future roadmap.
Skills and Experience:
??3-5 years' experience using:
oRakuten Attribution (DC Storm)
oGoogle Analytics or similar web analytics tools
oGoogle Tag Manager
oMicrosoft Office with advanced Excel skills.
??Experience using the following would be advantageous:
oPower BI or similar data visualisation tools.
oConvert or similar A/B testing tool such as Optimisely.
oBusiness Intelligence tools such as Business Objects, MicroStrategy, Cognos, Brio.
oApp Analytics software such as Appsflyer, AppsAnnie or similar.
When applying; please make sure you include a contact email and telephone number, as well as your required salary, notice period and whether or not you have transport. First 4 Personnel (& Temps) Ltd is an established Recruitment Consultancy, Surrey-based, providing a full recruitment solution of temporary and permanent staff within the Surrey and Hampshire area, over 4 divisions: Accountancy & Finance; Sales & Marketing; Commercial & Office; IT & Executive. For more permanent, contract or temporary job opportunities in the Guildford, Farnham, Farnborough, Camberley, Weybridge, Woking, Staines and West Byfleet areas please check our website. You must reside in UK and be able to produce evidence of eligibility to work in UK. First 4 Personnel (& Temps) Ltd does not discriminate on the grounds of age, race, gender, disability, creed or sexual orientation and complies with all relevant UK legislation. We are acting as a Recruitment Agency in relation to permanent roles.