Marketing Manager

Marketing Manager

Are you a focused and results driven Marketing Manager, who would love the opportunity to join one of North Wales’ leading tourist attractions? Ffestiniog and Welsh Highland Railways are looking for an experienced Marketing Manager with a passion for tourism, to join and lead the Porthmadog based Marketing team and craft a marketing strategy to build on recent success and drive the business forward.

With almost 200 years of history, the Ffestiniog and Welsh Highland Railways is a jewel in the crown of North Wales’ thriving tourism industry. Stretching for over 40 miles through the glorious Snowdonia National Park, the railway offers an unrivalled journey back into the golden age of rail travel on some of the most comfortable carriages on any heritage railway in the UK. Based from the Porthmadog Harbour Station which has undergone a £1.25 million pound redevelopment, the friendly, passionate and dedicated team of employees and volunteers provide a memorable experience for visitors from all over the world.

Reporting to the General Manager, as the Marketing Manager you will be focused on developing and delivering a three year rolling marketing plan to deliver growth in visitor numbers and revenue, and maximise the return from significant ongoing investment into the business. Your responsibilities and duties will include, although not to be limited to:

• Driving the marketing strategy in close cooperation with the Board and General Manager
• Leading, shaping and managing the Marketing team
• Taking a hands-on role and working closely with the Marketing team and external suppliers to execute campaigns through direct mail, email, POS, website, social media, and advertising (print and online)
• Coordinating highly pro-active public relations campaigns
• Shaping and developing the online strategy in order to increase awareness of the railway’s website and social media accounts
• Managing the production of video content for use across all digital media
• Monitoring and managing the marketing budgets by comparing actual results with plans and forecasts
• Managing the internal corporate communications
• Conducting analysis on marketing activities and preparing reports by collecting, analysing, and summarising sales data
• Planning and coordinating trade shows and exhibitions

To be considered for the role of Marketing Manager you should have the following qualifications, experience, skills, knowledge and attributes:

• Proven experience as a Marketing Manager in a B2C environment
• Educated to degree level or equivalent, in Marketing or a related discipline
• Good understanding and knowledge of the tourism industry
• Strong strategic marketing experience with the ability to demonstrate results through effective marketing
• Knowledge and appreciation of the issues surrounding the heritage sector and volunteer centric organisations
• High level of verbal and written communication skills
• Analytical approach with a superb commercial awareness
• Highly proficient in IT, with good working knowledge of Microsoft Office
• Good interpersonal skills and the ability to work effectively with people at all levels
• Ability to prioritise and adapt quickly and flexibility towards tasks

The ability to speak the Welsh language would be advantageous.

 In return:

Salary:                          £30,000 -£35,000 per annum, level dependent on current experience and qualifications

Hours of Work:              9am to 5pm, Monday to Friday. Flexibility will be required to support business needs

Contract Type:              Permanent

Location:                      Porthmadog (Gwynedd, North Wales)

Please include a covering email / letter as the first page of your CV document, detailing why you would be suitable for this role.

Rheolwr Marchnata

A ydych yn Rheolwr Marchnata brwdfrydig gyda ffocws ar chanlyniadau, a fyddai'n falch o'r cyfle i ymuno ag un o atyniadau twristiaeth gorau yng Ngogledd Cymru? Mae Rheilffyrdd Ffestiniog ac Eryri yn edrych am Rheolwr Marchnata profiadol gydag angerdd ar gyfer twristiaeth, i ymuno ac arwain y tîm Marchnata yn Porthmadog, a creu strategaeth farchnata i adeiladu ar y llwyddiant diweddar ac i gyrru'r busnes yn ei flaen.

Gyda bron i 200 mlynedd o hanes, mae Rheilffyrdd Ffestiniog ac Eryri yn em yng nghoron diwydiant twristiaeth ffyniannus Gogledd Cymru. Yn ymestyn am dros 40 milltir drwy'r harddwch o Parc Cenedlaethol Eryri, mae’r rheilffordd yn cynnig taith syfrdanol yn ôl i’r oes aur y rheilffyrdd ar rai o'r cerbydau mwyaf cyfforddus ar unrhyw reilffordd treftadaeth yn y DU. Yn seiliedig o’r Orsaf Harbwr Porthmadog sydd wedi cael gwaith ailddatblygu gwerth £1.25 miliwn, mae'r tîm cyfeillgar, angerddol ac ymroddgar o weithwyr a gwirfoddolwyr yn darparu profiad fythgofiadwy i ymwelwyr o bob cwr o'r byd.

Fel Rheolwr Marchnata, byddwch yn gyfrifol i’r Rheolwr Cyffredinol ac yn canolbwyntio ar ddatblygu a chyflwyno cynllun marchnata treiglol (tair blynedd) i sicrhau twf yn nifer yr ymwelwyr a refeniw, ac yn sicrhau'r elw gorau posibl o fuddsoddiad parhaus sylweddol yn y busnes. Fydd eich prif gyfrifoldebau a dyletswyddau yn cynnwys, ond nid yn gyfyngedig i:

• Cyflawni'r strategaeth farchnata mewn cydweithrediad agos â'r Bwrdd a Rheolwr Cyffredinol
• Arwain, siapio a rheoli'r tîm Marchnata
• Chwarae rol ymarferol ac yn gweithio'n agos gyda'r tîm Marchnata a chyflenwyr allanol i weithredu ymgyrchoedd drwy bost uniongyrchol, e-bost, POS, gwefan, cyfryngau cymdeithasol, a hysbysebu (print ac ar-lein)
• Cydlynu ymgyrchoedd cysylltiadau cyhoeddus hynod rhagweithiol
• Llunio a datblygu'r strategaeth ar-lein er mwyn cynyddu ymwybyddiaeth o’r wefan a'r gyfrifon cyfryngau cymdeithasol y rheilffordd
• Rheoli'r gynhyrchu cynnwys fideo i'w defnyddio ar draws yr holl gyfryngau digidol
• Monitro a rheoli'r cyllidebau marchnata drwy gymharu canlyniadau gwirioneddol gyda chynlluniau a rhagolygon
• Rheoli'r cyfathrebu corfforaethol mewnol
• Cynnal dadansoddiad ar weithgareddau marchnata a pharatoi adroddiadau trwy gasglu, dadansoddi, a chrynhoi data gwerthiant
• Cynllunio a chydlynu sioeau masnach ac arddangosfeydd

I gael eich ystyried ar gyfer y rôl Rheolwr Marchnata hon RHAID i chi gael y profiad, y cymwysterau, y sgiliau a'r priodoleddau canlynol:

• Profiad eang fel Rheolwr Marchnata mewn amgylchedd ‘busnes i ddefnyddiwr’
• Addysg hyd at lefel gradd neu gyfwerth, mewn Marchnata neu ddisgyblaeth gysylltiedig
• Dealltwriaeth dda a gwybodaeth am y diwydiant twristiaeth
• Profiad marchnata strategol cryf gyda'r gallu i ddangos canlyniadau drwy farchnata effeithiol
• Gwybodaeth a gwerthfawrogiad o'r materion sy'n ymwneud â'r sefydliadau sector treftadaeth / gwirfoddolwr
• Sgiliau cyfathrebu llafar ac ysgrifenedig gwych
• Dull dadansoddol gydag ymwybyddiaeth fasnachol gwych
• Yn meddu ar sgiliau da o ran defnyddio TG a Microsoft Office
• Sgiliau rhyngbersonol da a'r gallu i weithio'n effeithiol gyda phobl ar bob lefel
• Y gallu i flaenoriaethu ac addasu yn gyflym ac yn hyblyg tuag at dasgau

Byddai'r gallu i siarad yr iaith Gymraeg yn fanteisiol, er nad yw'n hanfodol.

Yn gyfnewid:

Cyflog:                         £30,000 -£35,000 y flwyddyn, lefel yn ddibynnol ar brofiad a chymwysterau cyfredol

Oriau:                           9:00yb - 5:00yp. Dydd Llun i ddydd Gwener. Bydd yn ofynnol i hyblygrwydd i gefnogi anghenion busnes

Math o gontract:            Parhaol

Lleoliad:                        Porthmadog (Gwynedd, Gogledd Cymru)

Cofiwch gynnwys llythyr eglurhaol yn dudalen gyntaf eich dogfen CV, yn rhoi manylion pam y byddech yn addas ar gyfer y rôl hon.

This Marketing Manager vacancy is advertised by JVP Jobs on behalf of the employer Ffestiniog and Welsh Highland Railways. At JVP Jobs we believe in providing complete transparency for you the job seeker to help you make informed decisions. By applying for this role you are submitting your CV directly to our above named client. Please note that we DO NOT operate as a recruitment agency, all applications will be reviewed directly by the employer Ffestiniog and Welsh Highland Railways, and should they wish to progress your application further they will be in contact with you.

Ffestiniog and Welsh Highland Railways requests for no recruitment agency contact please.

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