Content Marketing Specialist (Marketing, SEO, Copywriting) BLUC45433

Content Marketing Specialist (Marketing, SEO, Copywriting) BLUC45433

Burnopfield, Tyne and Wear

£30,000 - £35,000 per annum

Our client is a leading developer, manufacturer and supplier of niche medicines and services to the Healthcare sector. The Group operates through three divisions and across eight sites in UK and Europe, offering a portfolio of innovative and complementary products and services. The Group floated on AIM in December 2014 and was the region’s largest float since 2007. They are a fast-paced, dynamic and forward-thinking organisation with great aspirations!

An opportunity has arisen for a unique and exciting role for a Content Marketing Specialist joining our Group’s Commercial Marketing team. In this new role, you’ll take the lead in delivering content-based marketing programmes that increase/ maintain awareness, interest, desire and uptake of our products and services. This involves gathering a deep understanding of our audiences and the markets in which we operate to develop content that drives engagement at all stages of the customer cycle.

Researching and developing audience personas to generate targeted content, support the wider Marketing team, you will generate content angles for assets whilst building content calendars. Candidates for this position will plan, develop and copywrite/storyboard content in all formats such as press releases, opinion pieces, webinars, videos and newsletters. Increasing visibility and reach of contents through SEO, User of owned channels/ third-party channels, you will track and measure all communications activity. The Content Marketing Specialist will develop and manager relationships with trade press whilst responding to any media enquiries around the Group’s products and services. Managing daily relationships with agencies, you will assist the wider Commercial team with the development of tools that support sales activity.

Educated to Degree level in a Marketing / Communications or related Business discipline, you will have a vast experience within a marketing or communications environment. With demonstrable success in conceiving and implementing content-based marketing programmes, you will be SEO-savvy coupled with strong copywriting skills. Candidates for this role will have proven success in building developing relationships with trade media and influencers coupled with a strong analytical ability to translate date and insights into marketing solutions. With a thorough understanding of how to measure the impact of marketing through analytics platforms/ tools, such as Google Analytics and Excel, you will have the confidence and courage to sell your ideas to stakeholders. Moreover, they are looking for an individual who has the ability to motivate and succeed.

Please refer to the full job description upon applying

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