Content Marketing Executive

Job Title: Content Marketing Executive
Department: Marketing
Location: Wilmslow, Cheshire
Hours of Work: 9.00am - 5.30pm
Salary: Up to £25,000 depending on experience plus benefits

The Role
We're looking for a Content Marketing Executive with extensive experience in creating content, professional writing and editing skills, as well as possessing a passion for driving acquisition and retention in a B2B environment. The position will require the fast-paced development of high quality content including site content, blog articles, social, video, email content and more. They will ensure best in class SEO while producing engaging and innovative content, and help develop and manage a content marketing strategy that supports organisational goals around brand awareness, traffic growth and customer acquisition and retention.

The role requires the perfect mix of content producer and data-driven marketer, ready to create and distribute content across multiple channels as part of our growing marketing team. It's a great opportunity to dive in and apply your expertise to add value to this fast-growing business. The role will report directly into the Head of Brand and Content and will be required to work collaboratively with the rest of the marketing team and key stakeholders across the business.

Key Responsibilities:
* Supports all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
* Collaborates across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives.
* This role requires a brand publisher mind-set: create the content our audience is looking for and then to optimise the path to conversion.
* Editorial requirements include basic SEO understanding, content categorisation and structure, content development, distribution and measurement.
* Development of editorial governance so content is consistent with our brand voice, style and tone.
* Editorial calendar and organisation workflows must be developed and managed.
* Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why.
* Measurement and optimisation of the program will be required on a regular and ongoing basis.
* Development and management of all content processes.
* Integration of content marketing plans with brand campaigns to drive brand to demand.

Candidate Requirements
* Hands on experience creating content for the web and growing a social audience.
* Editorial mind-set that seeks to understand what audiences consume and how to create it.
* Impeccable writing and editing skills.
* Deep knowledge of SEO best practices. Understanding of how to rank on search engines and ability to quickly adapt to algorithm changes.
* Ability to analyse and present content and social performance.
* Experience with WordPress, Google Analytics, Slideshare, and the major social channels.
* Project management skills and understanding how to manage the priorities of multiple stakeholders with focus on the delivery of results in the form of engagement, leads and sales.
* Strategic thinker, who can bring new ideas that can move quickly to execution.
* Ability to work in a fast-paced environment with changing priorities.
* Strong work ethic with a high degree of accuracy and attention to detail.
* Team player with a positive, 'can-do' attitude.

Please click 'Apply' to continue.