Marketing Acquisition Manager - Mobile - GBP40-50k & bonus - Chester
- Recruiter
- inspiring search
- Location
- Chester
- Salary
- 40000.00 - 50000.00 GBP Annual + & Bonus
- Posted
- 20 Jan 2017
- Closes
- 05 Feb 2017
- Sectors
- Marketing, PR & Advertising
- Contract Type
- Permanent
- Hours
- Full Time
What does the company do?
Our client is one of the UK's largest mobile messaging provider, based in Chester. They work with businesses of all sizes from SMEs to multi-national corporations across every sector of commerce. Since 2005, our client has been helping businesses address their communication challenges, using its market-leading business mobile messaging platform. The platform has been built on the principles of efficiency, integration and ease of use, along with some useful services including forms, attachments, vouchers and campaign management tools to measure effectiveness. Since 2005, over 160,000 users have sent more than one billion SMS using the Messenger platform, so we know a thing or two about mobile messaging.
To support our growth strategy, and extend our footprint into new market segments, we are looking for a senior, experienced & dynamic "hands on" marketing professional to work with a newly appointed Corporate sales team, across several target sectors and markets (Public, Private and Reseller).
How can you expect to spend your day?
- Support the Corporate B2B sales team, Public, Private and Reseller sector sales to define a strategy and annual plan that ensures that our objectives are properly achieved using a deep understanding of commercial models prevalent in the indirect and direct channel.
- Execute a quarterly Go-To-Market and communications plan for the Corporate (Reseller, Public and Private sectors, direct and indirect where applicable).
- Support the Corporate Commercial propositions team in determining the most appropriate Go To Market strategy, channel communications and training of these propositions to channel, working collaboratively with the wider Channel Marketing team, 3rdparties and external partners/vendors of all types.
- Support Corporate B2B Direct and Indirect Programmes with a range of marketing lead generation activities (this should include, sales collateral, campaigns, events, speaker slots, case studies and social media selling, guides, DM, LinkedIn blogs, advertising, PR & whitepapers).
- Own, develop, launch and grow channel marketing acquisition programmes including full GTM and communications plans for the following segments:
- Public Sector (Digital Heath, Education Software, Councils).
- Private Sector (Retail, Food & Drink, Leisure/Entrainment, Travel, Gaming, Finance, Insurance, Utilities).
- Reseller (Partnerships, Software, Telecoms, Agency, Business Training Providers, Software Resellers).
- You will report directly to the Managing Director, and work closely with the existing marketing teams (Digital Acquisition, CRM, Small Business Acquisition, Social and Design Team).
The ideal candidate's experience and personality:
Key skills
- University + level education or commensurate experience
- Ability to define ROI framework principles, objectives and strategy specifically for Corporate B2B
- Able to create and implement effective communication channels/techniques to drive MQL's and business performance within the Corporate Public Sector/Private Teams.
Required skills
- Demonstrable experience leading B2B Marketing planning and execution in a SaaS, Mobile Marketing Telecomms or IT business
- Managing the needs of various B2B Direct & Indirect channel partners tailoring the execution plan to suit the audience
- Work with the Public & Private sector sales team to produce MQL's via a lead nurture programme
- Work with 3rd party suppliers to produce market segment white papers, thought leadership and insight
- Experience in supporting & partnering a high performing B2B sales team
- Demonstrable B2B commercial experience, encompassing marketing lifecycle management (lead, adoption & retention) for ROI frameworks
- Marketing investment management - working to a designated budget and making effective ROI decisions to drive B2B GP Stakeholder management
- Working with the Head of Channel for Partnerships & Vendor management, produce and execute a plan to deliver growth within this sector across external B2B partnerships
- Experience of working with Systems Integrators and ICT resellers
- Ability to translate technical features and customer requirements into compelling propositions and deliver them end-to-end in complex organisation
- Experience of building and executing integrated go to market programmes including internal comms, offers, incentives & training
- Outstanding written and verbal communication
- An understanding of Salesforce, Pardot and other marketing automation platforms an advantage
Expert in
- B2B SaaS or Mobile Marketing market knowledge
- Campaign & Programme management within B2B market
- Leveraging Relationships
Professional Knowledge
- Demonstrates sound knowledge of sales & marketing environments, supporting sales teams
- Understands the solutions and enablers and experienced in leading improvement initiatives that deliver new business growth
- Demonstrates very good knowledge of financial principles and can leverage financial, statistical & quality information in high performance marketing outcomes
Problem Solving Skills
- Able to create, implement and manage multi-channel acquisition plans
- Leverages executive relationships across the company, partners and customers
- Is able to suggest innovative ways of allocating resources effectively to create customer competitive advantage
Keys Interfaces
- Engaged with sales, propositions, operations & finance to ensure a cohesive business plan & strategy is executed upon
- Partnering relationship with internal Marketing functions & enabling groups
Operating budget responsibility
Ensuring the requirements of the Corporate channel are delivered within the agreed budgets across Corporate teams (Public, Private and Reseller Teams).
Our client is one of the UK's largest mobile messaging provider, based in Chester. They work with businesses of all sizes from SMEs to multi-national corporations across every sector of commerce. Since 2005, our client has been helping businesses address their communication challenges, using its market-leading business mobile messaging platform. The platform has been built on the principles of efficiency, integration and ease of use, along with some useful services including forms, attachments, vouchers and campaign management tools to measure effectiveness. Since 2005, over 160,000 users have sent more than one billion SMS using the Messenger platform, so we know a thing or two about mobile messaging.
To support our growth strategy, and extend our footprint into new market segments, we are looking for a senior, experienced & dynamic "hands on" marketing professional to work with a newly appointed Corporate sales team, across several target sectors and markets (Public, Private and Reseller).
How can you expect to spend your day?
- Support the Corporate B2B sales team, Public, Private and Reseller sector sales to define a strategy and annual plan that ensures that our objectives are properly achieved using a deep understanding of commercial models prevalent in the indirect and direct channel.
- Execute a quarterly Go-To-Market and communications plan for the Corporate (Reseller, Public and Private sectors, direct and indirect where applicable).
- Support the Corporate Commercial propositions team in determining the most appropriate Go To Market strategy, channel communications and training of these propositions to channel, working collaboratively with the wider Channel Marketing team, 3rdparties and external partners/vendors of all types.
- Support Corporate B2B Direct and Indirect Programmes with a range of marketing lead generation activities (this should include, sales collateral, campaigns, events, speaker slots, case studies and social media selling, guides, DM, LinkedIn blogs, advertising, PR & whitepapers).
- Own, develop, launch and grow channel marketing acquisition programmes including full GTM and communications plans for the following segments:
- Public Sector (Digital Heath, Education Software, Councils).
- Private Sector (Retail, Food & Drink, Leisure/Entrainment, Travel, Gaming, Finance, Insurance, Utilities).
- Reseller (Partnerships, Software, Telecoms, Agency, Business Training Providers, Software Resellers).
- You will report directly to the Managing Director, and work closely with the existing marketing teams (Digital Acquisition, CRM, Small Business Acquisition, Social and Design Team).
The ideal candidate's experience and personality:
Key skills
- University + level education or commensurate experience
- Ability to define ROI framework principles, objectives and strategy specifically for Corporate B2B
- Able to create and implement effective communication channels/techniques to drive MQL's and business performance within the Corporate Public Sector/Private Teams.
Required skills
- Demonstrable experience leading B2B Marketing planning and execution in a SaaS, Mobile Marketing Telecomms or IT business
- Managing the needs of various B2B Direct & Indirect channel partners tailoring the execution plan to suit the audience
- Work with the Public & Private sector sales team to produce MQL's via a lead nurture programme
- Work with 3rd party suppliers to produce market segment white papers, thought leadership and insight
- Experience in supporting & partnering a high performing B2B sales team
- Demonstrable B2B commercial experience, encompassing marketing lifecycle management (lead, adoption & retention) for ROI frameworks
- Marketing investment management - working to a designated budget and making effective ROI decisions to drive B2B GP Stakeholder management
- Working with the Head of Channel for Partnerships & Vendor management, produce and execute a plan to deliver growth within this sector across external B2B partnerships
- Experience of working with Systems Integrators and ICT resellers
- Ability to translate technical features and customer requirements into compelling propositions and deliver them end-to-end in complex organisation
- Experience of building and executing integrated go to market programmes including internal comms, offers, incentives & training
- Outstanding written and verbal communication
- An understanding of Salesforce, Pardot and other marketing automation platforms an advantage
Expert in
- B2B SaaS or Mobile Marketing market knowledge
- Campaign & Programme management within B2B market
- Leveraging Relationships
Professional Knowledge
- Demonstrates sound knowledge of sales & marketing environments, supporting sales teams
- Understands the solutions and enablers and experienced in leading improvement initiatives that deliver new business growth
- Demonstrates very good knowledge of financial principles and can leverage financial, statistical & quality information in high performance marketing outcomes
Problem Solving Skills
- Able to create, implement and manage multi-channel acquisition plans
- Leverages executive relationships across the company, partners and customers
- Is able to suggest innovative ways of allocating resources effectively to create customer competitive advantage
Keys Interfaces
- Engaged with sales, propositions, operations & finance to ensure a cohesive business plan & strategy is executed upon
- Partnering relationship with internal Marketing functions & enabling groups
Operating budget responsibility
Ensuring the requirements of the Corporate channel are delivered within the agreed budgets across Corporate teams (Public, Private and Reseller Teams).