Digital Insight Lead - Global Market Leader / London / £80K
- Recruiter
- BCT Resourcing
- Location
- City of London, London
- Salary
- £60,000 - £80,000 per annum
- Posted
- 19 Jan 2017
- Closes
- 16 Feb 2017
- Ref
- 1362600
- Sectors
- IT, Software Development, Web Design
- Contract Type
- Permanent
- Hours
- Full Time
Digital Insight Lead - Global Market Leader - London - £80K + Package
My client is a global organisation and a leader in their chosen field, with close to 250,000 members of staff. Their UK operations are well established now looking to grow to the next stage. They are looking to appoint a Digital Insight Lead, who will work within the Digital Services Unit, the role holder will have accountability for producing accurate, relevant and timely insight upon which the digital strategy and all key activity will be managed. Combined with the accountability to communicate effectively and influence key stakeholders, the role holder will lead in putting customer insight at the core of the
Key Deliverables:
* As Digital Insight Lead, you will be involved with all aspects of the DSU, including CRM.
* Deliver the key insight to shape accurate and robust business cases, establish and track strategic objectives /KPIs and monitor the performance of Digital Marketing and key user journeys.
* Accountable for vendor selection and implementing for the analytical solutions required within the digital transformation programme.
* Lead on the management of a 'single customer view' and the accuracy of data used in customer contact points including campaigns
Key Skills:
* Educated to degree level (BSc) in mathematics, statistics, economics, marketing science or similar.
* Strong experience in managing digital insight, leading insight teams.
* Track record in the accurate management of digital (channel) and customer data.
* Track record of using digital insight to improve and transform business performance
* Experience in both digital marketing and onsite performance monitoring.
* CRM analytics and analysis, specifically in managing customer data properly
If you feel you have the relevant experience for this Digital Insight Lead role, do not hesitate to apply. If you know a Digital insight Lead which this role would suit, feel free to forward the details on.
My client is a global organisation and a leader in their chosen field, with close to 250,000 members of staff. Their UK operations are well established now looking to grow to the next stage. They are looking to appoint a Digital Insight Lead, who will work within the Digital Services Unit, the role holder will have accountability for producing accurate, relevant and timely insight upon which the digital strategy and all key activity will be managed. Combined with the accountability to communicate effectively and influence key stakeholders, the role holder will lead in putting customer insight at the core of the
Key Deliverables:
* As Digital Insight Lead, you will be involved with all aspects of the DSU, including CRM.
* Deliver the key insight to shape accurate and robust business cases, establish and track strategic objectives /KPIs and monitor the performance of Digital Marketing and key user journeys.
* Accountable for vendor selection and implementing for the analytical solutions required within the digital transformation programme.
* Lead on the management of a 'single customer view' and the accuracy of data used in customer contact points including campaigns
Key Skills:
* Educated to degree level (BSc) in mathematics, statistics, economics, marketing science or similar.
* Strong experience in managing digital insight, leading insight teams.
* Track record in the accurate management of digital (channel) and customer data.
* Track record of using digital insight to improve and transform business performance
* Experience in both digital marketing and onsite performance monitoring.
* CRM analytics and analysis, specifically in managing customer data properly
If you feel you have the relevant experience for this Digital Insight Lead role, do not hesitate to apply. If you know a Digital insight Lead which this role would suit, feel free to forward the details on.