Marketing Manager

Recruiter
Frazer John Recruitment Limited
Location
Preston
Salary
30000.00 - 50000.00 GBP Annual
Posted
18 Jan 2017
Closes
26 Jan 2017
Contract Type
Permanent
Hours
Full Time
An up and coming award-winning business in the Preston and Lancashire area are looking to hire a Marketing Manager in a completely new role for the business. This is an exciting opportunity for a Marketing Manager to grow the Marketing function , build their own team and create ground-breaking marketing strategies!

The business require a Marketing Manager with previous B2B and B2C experience, to start up a new, successful team. This business invest in the future and therefore this Marketing Manager will focus on growing a new customer base with the objective of further expanding the business nationally.

This is a very exciting role, where the successful candidate will be running the team and be part of the whole campaign process from idea generation to budget planning and performance reporting. Working closely with the sales department, the Marketing Manager will develop and manage efficient marketing strategies and campaigns. The successful candidate must be a strong and ambitious manager who is experienced in implementing efficient B2B and B2C strategies. The Marketing Manager will furthermore develop internal communication strategies to enhance the information flow across the organisation.

Core Responsibilities

- Keep up to date on the newest industry and digital trends
- Implement strong strategies to enhance customer acquisition and retention
- Run media coverage and maximise all digital platforms and channels
- Manage the corporate website to enhance sales conversions and the customer journey
- Lead the brand management with new ideas to enhance brand awareness on the market
- Build and manage the team, whilst managing the operational activities to ensure all marketing plans and processes are running efficiently
- Participate in product and service developments to create a suitable marketing plan
- Work closely with other senior managers, so marketing plans and strategies are developed according to the company values, budgets and implemented efficiently
- Manage key stakeholder relationships

Required skills and experience

- Previous experience of creating strong customer acquisition marketing campaigns

- Bachelor degree in a Marketing field
Be a qualified member of the CIM or equivalent - Previous experience of managing Affiliate, e-mail marketing, social media platforms, PPC and SEO activities
- Previous experience working with B2B and B2C
- Strong market research skills to identify the target audience and competitor landscape
- Experience in managing external agencies and an internal marketing team
- Strong digital knowledge and the newest trends
- Previous experience in a marketing role is essential
- Great budget management experience
- Experience in managing suppliers, run market research, and gather data for market analysis
- Ability to set targets for the team and produce performance reports

If you are interested in hearing more about this particular opportunity or having a confidential conversation about what is out there please call Sam Johnson on [Phone number removed] or email [Email address removed]