CRM Campaign Executive

CRM Campaign Executive

North West

£Competitive + company benefits

Being part of the Trinity Mirror CRM team you will develop and implement e-marketing strategies to drive usage and revenue maintenance and growth across Trinity Mirror's B2B areas. As the dedicated CRM Campaign Executive you will work on wider CRM projects across the Trinity Mirror business as required.

We're looking for a CRM Campaign Executive, based in the Liverpool office reporting in to the Head of CRM, Manage bespoke e-marketing strategies aimed at TM's B2B advertising sales customers / prospects. If this sounds like you, read on...

Our Business: Trinity Mirror plc

Trinity Mirror plc , with an award winning portfolio of newspapers, websites and digital products, is one of the UK's largest multimedia companies employing over six thousand people across more than sixty locations around the country.

Our drive to capture, present and analyse the news inspired the launch of our very first papers in the early 19th Century. And today our commitment is just as strong. Whether via page or screen, our audiences get the trusted, reliable news service they have come to expect. Our loyal readers and advertisers are attracted by the knowledge, insight and vital services that our iconic brands (Daily Mirror, Manchester Evening News, Liverpool Echo, Sunday Mail to name a few) provide. None of this would be possible without our dedicated employees driving the business forward.

You

We're looking for a passionate and driven CRM specialist, ideally of Graduate calibre with a clear passion for data analysis & trends with excellent written and verbal communication skills, and the ability to read large amounts of complex data and reports, and summarise accordingly.

You will be confident in communicating to internal senior members of the team and across categories using email, PowerPoint, Word and Excel. Externally you will be required to liaise with the support and account management teams at our ESP (Communicator) and CRM system (Salesforce).

The successful candidate must have the ability to analyse & manipulate data, experience of CRM systems and understand the implications of the data to suggest improvements and enhancements for the Trinity Mirror business.

What you'll be doing

In order to succeed in this role you will:

• Design, copy write, proof and action marketing emails, adhering to best in class email concepts
• Brief the CRM creative team where necessary
• Develop A/B testing approaches to identify most effective communication content/creative
• Read and monitor email performance patterns
• Feedback of campaign results to Sales teams and Managers across the business
• Contribute to weekly campaign ideas workshops
• Matching relevant campaign audience data to emails using filters, again adhering to best in class marketing concepts
• Develop a lifecycle-triggered contact strategy
• Have a good understanding of web analytics i.e. Google analytics

Ideally, you will have Previous experience of email/database marketing including evidence of full campaign management and use of email marketing software. You will be able to demonstrate a good understanding of the key principles of database marketing including data segmentation and targeting, knowledge and/or experience of content management systems and CRM.

What you need to know

Trinity Mirror plc has a strong benefits package which includes, for this role, a competitive base salary depending on experience, a competitive pension, wider company benefits and 25 days holiday + Bank Holidays.

We will be considering applicants as they apply, so please don't delay in submitting your application.

Trinity Mirror plc is committed to equal opportunity for all. We may collect relevant data for monitoring as part of our candidate registration process.