Head of Digital Marketing Opportunity
- Recruiter
- BCT Resourcing
- Location
- City of London, London
- Salary
- £80,000 - £100,000 per annum
- Posted
- 16 Jan 2017
- Closes
- 13 Feb 2017
- Ref
- 1361238
- Contract Type
- Permanent
- Hours
- Full Time
Position: Head of Digital Marketing - Global Market Leader
Location: London
Salary: £100K + Package
Job type: Full time
Our company client is a fast growing global business and leader in their chosen field, with close to 250,000 members of staff. Their UK operations are rapidly expanding and they are about to start a full digital transformation within the business. The team are actively seeking to take on board a talented Head of Digital Marketing who will work closely with the Digital Director and the board. This position is a unique opportunity to start at the ground level of this transformation, create a new digital marketing strategy and implement a new CRM system.
Major duties will include:
* As the Head of Digital Marketing, you will be accountable for the design, development and delivery of the digital marketing strategy to build brand presence across the digital ecosystem;
* Develop strategies for 'always on' digital marketing to support objectives for the business.
* Run the digital account for Paid Search, Paid Social and Display activity.
* Develop CRM strategy to build relationships with existing customers and provide the strategic framework for all policies, including the development of marketing content, use of Social Media to engage and interact.
* Lead all SEO, Earned Social and Content Marketing activities.
Key competencies and experience required:
* Strong senior experience in Digital marketing.
* Strong experience in management of SEO and PPC
* Experience of the management of Social Media (Earned & Paid)
* A proven track record in successfully presenting business cases to business performance.
* Healthcare industry or relevant complex multi-channel service based organizations.
* Experience in creation of a CRM strategy.
* Demonstrable track record of improved business performance from marketing.
Keywords: Digital, Head, Strategy, Planning, Health, insurance, HNW, High net worth, Marketing, CRM, ROI, PPC, SEO, Paid Media, Digital Media
If you feel you have the relevant experience, then please apply for immediate consideration.
Location: London
Salary: £100K + Package
Job type: Full time
Our company client is a fast growing global business and leader in their chosen field, with close to 250,000 members of staff. Their UK operations are rapidly expanding and they are about to start a full digital transformation within the business. The team are actively seeking to take on board a talented Head of Digital Marketing who will work closely with the Digital Director and the board. This position is a unique opportunity to start at the ground level of this transformation, create a new digital marketing strategy and implement a new CRM system.
Major duties will include:
* As the Head of Digital Marketing, you will be accountable for the design, development and delivery of the digital marketing strategy to build brand presence across the digital ecosystem;
* Develop strategies for 'always on' digital marketing to support objectives for the business.
* Run the digital account for Paid Search, Paid Social and Display activity.
* Develop CRM strategy to build relationships with existing customers and provide the strategic framework for all policies, including the development of marketing content, use of Social Media to engage and interact.
* Lead all SEO, Earned Social and Content Marketing activities.
Key competencies and experience required:
* Strong senior experience in Digital marketing.
* Strong experience in management of SEO and PPC
* Experience of the management of Social Media (Earned & Paid)
* A proven track record in successfully presenting business cases to business performance.
* Healthcare industry or relevant complex multi-channel service based organizations.
* Experience in creation of a CRM strategy.
* Demonstrable track record of improved business performance from marketing.
Keywords: Digital, Head, Strategy, Planning, Health, insurance, HNW, High net worth, Marketing, CRM, ROI, PPC, SEO, Paid Media, Digital Media
If you feel you have the relevant experience, then please apply for immediate consideration.