Head of Digital Marketing - Global Market Leader
- Recruiter
- BCT Resourcing
- Location
- City of London, London
- Salary
- £80,000 - £100,000 per annum
- Posted
- 16 Jan 2017
- Closes
- 13 Feb 2017
- Ref
- 1361234
- Contract Type
- Permanent
- Hours
- Full Time
Position: Head of Digital Marketing - Global Market Lead
Location: London City
Salary: £100K + Package
Job type: Full time
Our company client is an international leader in their chosen field, with close to 250,000 members of staff. Their UK operations are well established now looking to grow to the next level. The business are about to start a full digital transformation within the firm and are looking to hire a dynamic and highly skilled Head of Digital Marketing who will work closely with the Digital Director and the board. This is an outstanding opportunity to start at the ground level of this transformation and create a new digital marketing strategy and implement a new CRM system.
Main responsibilities will involve:
* As the Head of Digital Marketing, you will be accountable for the design, development and delivery of the digital marketing strategy to build brand presence across the digital ecosystem;
* Develop strategies for 'always on' digital marketing to support objectives for the business.
* Run the digital account for Paid Search, Paid Social and Display activity.
* Develop CRM strategy to build relationships with existing customers and provide the strategic framework for all policies, including the development of marketing content, use of Social Media to engage and interact.
* Lead all SEO, Earned Social and Content Marketing activities.
Essential abilities and background required for thi sjob:
* Strong senior experience in Digital marketing.
* Strong experience in management of SEO and PPC
* Experience of the management of Social Media (Earned & Paid)
* A proven track record in successfully presenting business cases to business performance.
* Healthcare industry or relevant complex multi-channel service based organizations.
* Experience in creation of a CRM strategy.
* Demonstrable track record of improved business performance from marketing.
Keywords: Digital, Head, Strategy, Planning, Health, insurance, HNW, High net worth, Marketing, CRM, ROI, PPC, SEO, Paid Media, Digital Media
If you feel you have the relevant experience, then please apply for immediate consideration.
Location: London City
Salary: £100K + Package
Job type: Full time
Our company client is an international leader in their chosen field, with close to 250,000 members of staff. Their UK operations are well established now looking to grow to the next level. The business are about to start a full digital transformation within the firm and are looking to hire a dynamic and highly skilled Head of Digital Marketing who will work closely with the Digital Director and the board. This is an outstanding opportunity to start at the ground level of this transformation and create a new digital marketing strategy and implement a new CRM system.
Main responsibilities will involve:
* As the Head of Digital Marketing, you will be accountable for the design, development and delivery of the digital marketing strategy to build brand presence across the digital ecosystem;
* Develop strategies for 'always on' digital marketing to support objectives for the business.
* Run the digital account for Paid Search, Paid Social and Display activity.
* Develop CRM strategy to build relationships with existing customers and provide the strategic framework for all policies, including the development of marketing content, use of Social Media to engage and interact.
* Lead all SEO, Earned Social and Content Marketing activities.
Essential abilities and background required for thi sjob:
* Strong senior experience in Digital marketing.
* Strong experience in management of SEO and PPC
* Experience of the management of Social Media (Earned & Paid)
* A proven track record in successfully presenting business cases to business performance.
* Healthcare industry or relevant complex multi-channel service based organizations.
* Experience in creation of a CRM strategy.
* Demonstrable track record of improved business performance from marketing.
Keywords: Digital, Head, Strategy, Planning, Health, insurance, HNW, High net worth, Marketing, CRM, ROI, PPC, SEO, Paid Media, Digital Media
If you feel you have the relevant experience, then please apply for immediate consideration.