Email Marketing Specialist

My client, a pioneer in data sharing and e-commerce in the life sciences, is seeking an Email Marketing Specialist to be a part of their fast-paced, growing business. Working within the Integrated Marketing team, you will take responsibility for supporting the automated email marketing activities across the organisation and support a network of users based in various locations across the globe. The job holder will define and develop the future of email and brand marketing strategy, and ensure clarity, consistency, and relevancy of key messages to target segments. Key responsibilities: Create, own and maintain the standard process documentation and HTML, email campaign and segmentation templatesProvide training and support to super-users for nonstandard, automated, and nurture campaignsWork with internal and external IT teams to drive technical integrations and projectsAnalyse current email marketing campaigns and provide subject matter expertise to recommend improvements to current or future campaignsStay abreast of email marketing best practice with coding, design and testing Key skills and experience: Proven experience in digital marketing, including email marketing and automationStrong skills in HTML and have used Eloqua (or similar)Experience of working in a global environment and using a CRM or DatabasesAbility to work with people at all levels and across different cultures through a naturally communicative, collaborative and consultative style In the first instance pelase apply below quoting reference PB19495. VMA Group is the global recruitment and training specialist for corporate and marketing communications. To view all our current vacancies, please visit our website at . VMA Group is committed to equal opportunities and is a Diversity Pledged Recruiter.