Digital Marketing Executive

Recruiter
CBS butler
Location
Somerset
Salary
25000.00 - 30000.00 GBP Annual + Pension
Posted
01 Dec 2016
Closes
02 Dec 2016
Contract Type
Permanent
Hours
Full Time

A Digital Marketing Executive is required by an innovative market leader in the field of Scientific Instrumentation technology. This global company work on truly cutting edge equipment and due to growth want to hire a Digital Marketing Executive to help share their story to the digital world.

Role: Digital Marketing Executive

As Digital Marketing Executive you will be responsible

+ Creating and uploading copy and images for the company website
+ Writing and emailing marketing campaigns
+ Designing website banners and assisting with web visuals
+ Contributing to social media engagement and brand awareness campaigns
+ Contributing to company and industry blogs
+ Liaising with digital advertising agencies and working on projects
+ Initiating website SEO & other performance improvements ie use web analytics software to monitor performance of our website and make recommendations for improvement
+ Undertake Analytics/Metrics/Reporting for our web traffic, for example provide accurate reports and analysis to demonstrate effective return on investment (ROI)
+ Creating Google adwords to enhance our performance
+ Continuously developing our lead management process
+ Managing our Customer Relationship Management database and a generate a quality mailing list generation, for example, searching sites, webscraping, researching websites, current database management
+ Following up of leads generated by sales and marcomms events, by email/telephone calls etc.

Experience:

As Digital Marketing Executive you will have experience of:

+ Degree qualified or equivalent in Digital/Marketing/Media or other relevant discipline
+ Knowledge of CRM systems
+ Experience with Google Analytics and adwords
+ Excellent communication skills
+ Marketing approach to online work
+ Knowledge of Web languages(ie HTML, Flash)
+ Adobe Creative Suite experience
+ Experience in social media, marketing, analytics