Digital Marketing Executive- B2B

Digital Marketing Executive- B2B

A Digital Marketing Executive is required to join the leading provider of technology and information solutions, as well as integrated tax compliance software and services to accounting and tax professionals. The Marketing Executive will be responsible for lead generation for follow up by the Sales teams, to improve brand awareness in target markets and to support customer excellence programmes.

The Digital Marketing Executives's responsibilities will include but not be limited to:

• Managing lead generation campaigns across channels including email and online
• Using Eloqua marketing automation platform for email campaigns, lead nurturing and campaign reporting
• Organise events including tradeshows, seminars and customer conferences
• Work with CRM team to maintain and clean prospect and customer databases
• Manage customer communication campaigns including events, email, newsletters, webcasts and social media to keep customers informed and to generate new leads.

Interested applicants must be experienced B2B Marketing Executives who have managed campaigns, monitoring response and lead generation activities. You should have worked with marketing automation tools such as Eloqua and Salesforce and any experience marketing to large organisations would be highly desirable. For further information please send your CV now or call Carys Jones.