Digital Marketing Executive

Recruiter
KFS Recruitment
Location
Gravesend
Salary
Competitive
Posted
28 Nov 2016
Closes
26 Dec 2016
Contract Type
Permanent
Hours
Full Time
KFS Recruitment are partnered with an upcoming Lender, who are seeking a highly talented and self motivated Digital Marketing Executive to assist the business with expanding & scaling their marketing activities across their digital portfolio.As the Digital Marketing Executive, you will work closely with the Sales & Marketing Directors in developing & implementing an innovative digital strategy to acquire new business. The Role: Assist in the development & continuous improvement of core marketing activity that supports the organisation's commercial needs for acquisition, retention and developmentIdentify and commission analysis of target audiences to generate customer insight to drive marketing activityLiaise with internal stakeholders, in-house creative function and external agencies and suppliers to deliver targeted marketing campaignsAssist in the development of core propositions and USPs for relevant audience segments for acquisition and retentionExplore and implement marketing activities to maximise revenue generation and cost to serve opportunitiesImplement and review the tactical integrated marketing plans for relevant audience segmentsIntegrate online and offline activities to deliver consistent customer experienceFollow segmentation strategies for tactical activityFollow targeted briefsTrack expenditure and report ROI for all marketing activity routinely recommending improvements You Will Have: Experience working within a Digital Marketing role, ideally within a Financial Services Setting