Marketing Executive, B2B Media, Central London, GBP30k

We are working with a leading B2B media provider who are looking to add a Marketing Executive to one of their portfolios. The successful candidate will be keen to build on their email marketing, marketing automation and ABM knowledge in a dynamic and competitive B2B environment. The role will suit a bright and enthusiastic individual who is keen to learn and develop within a collaborative environment. Responsibilities include; Mapping end-to-end communications on lead journeys using content grids?Managing Newsletters and E-updates Creating Automated Tactical CampaignsCreating Automated Core Programmes (e.g. Nurture programmes)Executing ABM campaignsBuilding content journeys?Creating landing pages?Keep the roadmap up-to-date and keep focus on strategic activityOptimise email communications to ensure messaging through the lead lifecycle is correctSupporting other marketing teams with technologies such as ExactTarget, Eloqua, Adobe Target etc. Required Skills and Experience; Degree educated (or equivalent)Have demonstrable experience in an Email Marketing role, experience using HTML and deploying emails through an Email Service Provider or Marketing Automation systemPassionate about Email Marketing, Lead Lifecycle optimisation and on-site testingBe able to demonstrate fine attention to detail in oral and written communications / reportingExperience using Dreamweaver and creating HTML emailsKnowledge of planning and building dynamic campaignsExperience optimising marketing campaigns Please apply for more details