Digital Marketing Coordinator

Recruiter
Location
Worthing
Salary
£17k - 20k per year
Posted
28 Nov 2016
Closes
26 Dec 2016
Ref
2Tspa/DMC
Contact
.
Contract Type
Permanent
Hours
Full Time

Digital Marketing Coordinator

Location: Worthing

Salary: £17,000 – £20,000 depending on experience

About us

OSV Ltd, established since 1997 specialise in supplying cars and commercial vehicles to business and private customers. Our modern offices are based in Worthing and we have a team focused culture with the perfect blend of professionalism and fun. Employees can expect to be surrounded with training, coaching and feedback to support their ongoing development and career aspirations and there are plenty of opportunities to increase basic pay and grow with the company. Although we have a relaxed environment and have a casual dress policy, we are highly successful, reputable and looking for talented individuals who are keen to be part of our ongoing growth and success

Duties of the Digital Marketing Coordinator

  • Designing email marketing using existing or new improved templates
  • Sending emails to an existing database
  • Building landing pages for potential clients to click through with a powerful ‘call to actions’ explaining what to do next
  • To track success of marketing by open rate, click throughs, time spent, how many visits and what pages have been of interest etc.
  • Generating prospecting lists from client activity
  • Splitting the database by the activities that the clients have demonstrated therefore providing the opportunity to become more targeted with future marketing
  • Establishing new data which would benefit sales and marketing
  • Utilising unique codes to develop and manage PPC adverts which are targeted specifically to the activity that the visitor has demonstrated
  • To actively promote increases in Facebook likes, followers on Twitter and connections on Linked In
  • To manage and develop marketing strategies that target specific messages to the correct potential client
  • To manage and develop conversation strategies which search for specific tweets that may indicate a potential client
  • To manage and develop marketing strategies that target specific video content to the correct potential client whilst increasing the number of subscribers
  • To manage and develop marketing strategies to encourage repins on Pinterest
  • Reporting on each activity by engagement, cost and ROI
  • To understand the client journey and where they are in the buying process in order to improve lead quality and customer experience
  • To produce weekly reports on the success of marketing strategies
  • To be actively involved in meetings with the USA taking on board suggestions and feedback and coming up with questions and ideas
  • Willingness to implement ideas of others and follow management instruction with a positive outlook
  • Managing Gmail marketing
  • Creating adverts for FB, LinkedIn, Twitter, Pinterest and Instagram, uploading and promoting as necessary
  • Specific marketing on SM, jumping on promotions quickly when offers come in and promoting straight away

Requirements of the Digital Marketing Coordinator

  • Proven success within a digital marketing role
  • To be a flexible and skilled communicator with the ability to communicate with Directors verbally and in writing to ensure maximum results are achieved within the department
  • Ability to work autonomously
  • Ability to identify new ideas to improve marketing strategy
  • Knowledge of social media
  • Knowledge of Hubspot
  • Knowledge of Goldmine CRM would be advantageous although this is not essential
  • Solution focused and positive attitude with an element of fun thrown in
  • Knowledge of Wordpress
  • To be committed and determined to achieve business goals and meet the needs and tasks set by Senior Management
  • To have confidence to contribute to business meetings with a positive and solution oriented approach

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