Product Marketing Manager
Product Marketing Manager Role - Initially 7 Month Contract - Reading -up to GBP55,000 DOE
My client, a global technology company are currently recruiting for a Product Marketing Manager on an initial 7 month contract.
The Product Marketing Manager is co-accountable for the subsidiary Services revenue, scorecard and market share for their Services offering(s) and for their sales (industry) sector into the Services Marketing Lead. An important part of the role is to gain deep industry insight, including customer segmentation, their attitudes and purchase behaviours. Based on these insights, the Marketing Manager builds and executes a sector marketing plan that priorities marketing campaigns, programs with the highest impact for New Work Sold (NWS) and Premier Net New revenue attainment.
They must develop strong partnerships with the Services Sales team, segment marketers, customer and partner segment stakeholders to lead and execute the fiscal year local priorities.
*Drive market insight and understanding, and lead our drive for "market credibility"
*Specify, drive, and launch sector-specific propositions, localising and packaging the companies' capability and offers
*Drive product specific campaigns to speed cloud adoption and drive Digital Transformation
*Support Large target account planning activities
*Lead sales enablement on propositions and campaigns
*Develop Q+1, 2, 3 pipeline by creating and nurturing customer leads
*Extensive and proven marketing experience
*Marketing experience in technology sectors
*Sector/segment/channel marketing experience
*Able to build productive working relationships
*Organised & resourceful