Content and Communications Specialist

Beyond the Book
Leamington Spa
27 Nov 2016
09 Dec 2016
Contract Type
Full Time
If you'd consider yourself a bit of a 'wordsmith' and you have demonstrable experience of writing effective and engaging content across both online and offline marketing channels, then this Content and Communications Specialist could be the role for you. We're ideally looking for someone on a full-time basis, but there can be some flexibility around hours, so if you'd like to know more please do get in touch! The Company A unique opportunity to work in an incredibly rewarding and specialised sector has arisen in Leamington Spa, which is easily accessible from Coventry, Warwick, Birmingham and surrounding areas. A market leader in their sector, our client offers high-quality, concise and easy-to-use online e-Learning programmes. With over 30 years' experience, our client works with leading experts, partners and customers to distil knowledge into high quality and affordable interactive learning services. Our client is committed to developing and delivering the very best products and services, and is dedicated to customer service excellence. They are now looking for a commercially minded and creative Content Marketing Specialist with the ability to spot and create powerful marketing messages. It's all about customer engagement, lead generation and brand awareness, so the ideal candidate needs to understand writing and re-purposing content for specific target markets across the entire marketing mix. The Role The role of Content Marketing Executive will be responsible for researching, generating and analysing strong customer (B2B) facing content across a variety of marketing channels from web, social, email, blogs (and some print); we're talking lead generating and traffic driving content, as well as informative and educational copy. The main responsibilities include, but are not limited to: Help to plan and deliver communication campaigns to achieve business growthPlanning and creating content for B2B email and e-newsletter marketingRepurposing long form copy and articles into usable and engaging copyCrafting the concept and messaging for a range of creative marketing campaignsExtracting and condensing information as appropriate to write high quality, authoritative new articles, press releases and blogsDeveloping the copy for a customer contact strategy to improve on customer satisfaction, engagement and retentionProvide support on internal commsReporting on communications success across channelsProofreadingAdvising on visual content such as videos and infographics About You We're looking for a creative thinker who can show initiative and work un-aided to produce effective and targeted marketing campaigns. You'll ideally have at least 3-4 years' experience in a communications, copywriting or content based role. Ideally, you will be educated to degree level (with demonstrable experience in a similar role within an established marketing environment), and if you have a relevant industry qualification (CIM/CIPR), then even better! You may even come from a journalistic/editorial type background, but experience working with digital copy and content is vital for this exciting role. There are a few things we'd love to see (although if you don't tick them all it's not a show stopper, we'd still love to see your CV if you think you fit the bill): Outstanding English, spelling and grammar skillsStrong creative copywriter with the experience needed to produce a variety of communications targeted at internal and external audiencesAbility to handle multiple projects, meet deadlines and prioritise accordinglyDemonstrable experience of writing for multiple digital channels So, if this all sounds like you (or very nearly sounds like you!), we would love to hear from you, so please send us your CV today!