Account Manager - Media / Advertising

Recruiter
Anonymous
Location
Birmingham
Salary
Competitive
Posted
24 Nov 2016
Closes
22 Dec 2016
Contract Type
Permanent
Hours
Full Time
Recruiting for the Worlds leading media organisation!!

KEY OBJECTIVES

To instigate and develop professional and profitable relationships with agencies generating maximum revenue for the company

* To instigate and develop client relationships
* To influence the inter-media decision, to bring revenue onto outdoor/out-of-home from other media and ensure that the company is perceived as Brand Leader
* Responsible for the entire sales process - from selling the concept; liaising with other relevant departments; provision of after sales service, i.e. to take ownership and responsibility of the advertising campaign

KEY AREAS OF RESPONSIBILITY

* Responsible for generating sales revenue to meet and surpass minimal budgets and target

Sales Performance and Revenue

Identify all sales opportunities (long- and short-term), maximise sales revenue by developing profitable relationships with agencies

* Attendance at weekly sales meetings to give update on: recent bookings, short and long term opportunities; potential leads; update on competition and any missed revenue.
* Utilise standard industry research tools
* Agree with Head of Regional Sales annual revenue targets for agencies within portfolio and monitor progress
* Devise strategies to overcome lapsed or inactive clients and to encourage growth in current clients - monthly, quarterly and yearly plans to be put in place
* Give guidance and help motivate other team members
* Thorough knowledge of other media channels
* Demonstrate successful challenge of advertising spend on other media
* Independent control of presentations
* Track/show contribution of revenue growth on new business
* Demonstrate how to tackle consistent spend on Outdoor competitors
* Good knowledge of latest news with regards to JCD UK & globally (e.g. tenders, pitches, etc)

Agency/Clients visits/Presentations

Regular visits to agency/clients/specialists to establish and maintain fruitful long-term working relationships. (e.g. with planner/buyers), whilst ensuring minimum cover within the group:

* 7 meetings per week - Planners, Associate Directors, Board Directors & clients

* Offer site tours for campaigns where possible
* Utilise all company resources
* Rapid response to customer requests
* Written confirmation of proposals and discussions to avoid future confusion

* Awareness and knowledge of Competitors products, rates, developments. Clear understanding of benefits of company products vs. competitors and other media
* Timely preparation for visits/ presentations/ utilising internal resources, relevant research and data etc
* Be able to challenge/question objections from Media Planners at all levels

Administration and Reporting methods

* To work closely with other team members, including Sales Assistants, Trading services and Operations to ensure best management of campaign
*

* Ensure after-sales service to all agencies - endeavour to supply photographs and offer site tours
* Monitor bookings and recommend improvements where necessary

SKILLS & QUALIFICATIONS

* Excellent communication skills both verbal and written
* Computer literate
* Skilled in the use of internal sales booking / availability systems (Smartbrics)
* Higher education preferable but not essential

PERSON SPECIFICATION

* Self motivated with the ability to work on own initiative
* Timely response to colleague's/managers requests and requests from agencies/clients
* Keen interest in media and desire to learn, plus willingness to take on new tasks as role develops
* Tactful approach when dealing with clients on problem issues
* Must be articulate and a clear-thinker
* Assertive without being aggressive or arrogant
* Professional approach including an awareness of confidential Company information
* Effective management of time; delegation of tasks where appropriate; proactive and creative approach to planning work for self and other team members
* Build and maintain professional inter-departmental relationships; appreciation of their supporting role in the chain e.g. Marketing, Trading Services, Operations, etc
* Smart appearance
* Flexible attitude towards 9 am - 5.30 pm (4.30pm Friday) working i.e. working hours over and above the standard either for corporate entertaining (e.g. evenings, occasional weekend trips etc) or for heavy workloads within the Group or Department.

Search is an equal opportunities recruiter and we welcome applications from all suitably skilled or qualified applicants, regardless of their race, sex, disability, religion/beliefs, sexual orientation or age