PPC Executive

18000.00 - 25000.00 GBP Annual
24 Nov 2016
09 Dec 2016
Contract Type
Full Time
Our client is looking for PPC Executive. The PPC Executive will play a key role in the team delivering their digital media strategy, with responsibility for PPC activity and other related online marketing projects. The right candidate will have significant budgetary responsibility within an ROI-focused framework and will work as part of a team of digital marketing professionals with a great working culture. This is an exciting role working in a digital acquisition channel with massive scope and significant digital marketing spend authority and autonomy. The successful candidate will have the opportunity to make a dramatic impact on sales performance through effective management and growth planning of this important digital route to market.

Key responsibilities will include:

* Driving web traffic to their transactional e-commerce website via pay-per-click traffic
* Accountability for PPC channel ROI and delivering sales revenue and growth
* Responsible for planning, creation, execution, management and continual improvement of all PPC adverts, copy, PLA feeds, digital display, retargeting configuration and optimisation of all the above
* Have an understanding of complex areas including RTB automated bidding and PLA feed optimisation
* Ensuring the brand is maintained and protected within the scope of paid search & other PPC routes
* Driving traffic and conversions through PPC leads, ensuring landing pages are relevant
* Working with the digital content team to ensure that visitors from PPC are maximised by creating effective user journeys that lead to conversions and satisfied customers
* Using data and analytics to drive key decision making

This is a full time permanent opportunity based at our clients Plymouth office. This is a great opportunity for the right person. Please send your word formatted CV for more information.

Please note that due to a high level of applications, we can only respond to applicants whose skills and qualifications are suitable for this position.

No terminology in this advert is intended to discriminate against any of the protected characteristics that fall under the Equality Act 2010.

Bowerford Associates Ltd is acting as an Employment Agency in relation to this vacancy