Digital Marketing Executive

Pod People (Uk) Limited
circa 23k pa + benefits
21 Nov 2016
19 Dec 2016
Contract Type
Full Time
The main function of this role is to oversee the day to day running and upkeep of our digital marketing platforms (including social media and e-commerce) in support of our house brands and also the wider business. In addition this role requires a candidate who has experience in graphic design, photography and has excellent project management skills.

Role Description

- Manage various company websites, updating content and keeping them fresh through our CRM systems.
- Generate, retouch and upload product photography using in-house lightbox and accompanying software.
- Write copy for the web including product descriptions, promotional banners and general page updates.
- Working with our external web design team to oversee the smooth running of our e-commerce site (launching on 1st October) for one of our in-house brands.
- Provide sales support for consumers buying through our e-commerce site. This includes working with our warehouse in Liverpool to ensure timely fulfilment of orders and dealing with customer enquiries that come through on a daily basis.
- Provide digital marketing support for independent opticians and distributors worldwide.
- Generate social media content for our in-house brands and increase social media following on Instagram, Twitter, Facebook. Investigate other platforms that we can use to build brand awareness and increase engagement with our customers.
- Creation of e-campaigns keeping our customers informed of new products, events etc.
- Candidate may be required to travel a few times a year to help at tradeshows held in major cities across the world (rotated around the team).

Key Attributes

- Experience in web management and working with various CRM systems to keep content up to date at all times.
- A good knowledge of Photoshop, Illustrator/InDesign will help the candidate to excel in this role.
- A team player who is willing get involved in various projects that may be outside of their immediate role description.
- Excellent project management skills and attention to detail.
- Experience balancing multiple projects at any one time.
- Must work well under pressure and be able to deliver when deadlines are tight.
- A confident person who can engage with prospects and customers as trade shows/events.
- Experience working with and managing external suppliers.
- A creative person who is not afraid to share their ideas and be part of a rapidly growing business.
- Someone who can approach marketing in an innovative way and explore ideas that make us stand out from the competition.