Campaign Planning and Selections Analyst

Location
Guildford, Surrey
Salary
£35,000 - £45,000 per annum
Posted
21 Nov 2016
Closes
19 Dec 2016
Ref
1340867
Contract Type
Permanent
Hours
Full Time
Position: Campaign Planning Analyst
Location: Surrey
Salary: £35000 - £45000 per annum
Job type: Full time

Our company is a fast growing financial services business with an excellent track record on the market who are actively seeking to take on board a dynamic and tenacious Campaign Planning and Selections Analyst to join their rapidly expanding team based in Surrey. The successful applicant will be accountable for supporting the business growth agenda by delivering comprehensive portfolio, product and customer level analytics and improving the profitability of the business through the delivery of analytical projects across the business. This is an exciting opportunity for career progression.

Main duties for this role will involve as follows:

* Working within a small team of 4 you will be involved in the development of the customer and direct marketing data
* Work closely with the campaign manager to agree campaign structures
* Support the marketing strategic planning process with analysis, estimates and scenario testing
* Develop efficient and robust campaign selections processes
* Ensure zero errors in campaign list production through owning robust quality assurance processes and gaining sign off
* Regular forecasting of detailed customer behaviour and financial projections
* Support the business growth agenda by delivering comprehensive portfolio, product and customer level analytics

Key abilities and experience required:

* Proven experience coding with SAS is required
* Proven experience in campaign planning
* A driven attitude
* Enthusiastic and proactive approach to work
* Experience within Customer Analytics or a B2C role
* Experience of using customer and analytical insight to drive commercial strategies
* Extensive experience with software packages such as SAS and SPSS
* Strong education background - education to BSc level

Additional information:

* Interviews are taking place next week

Keywords: SAS, SQL, Risk, Analytics, Customer Insight, Manager, Head, Director, Senior, Analyst, Propensity, Model, Regression, CHAID, Credit Risk, IRB, Portfolio, Unsecured, Secured, Bank, Finance, IFRS

If you feel you have the relevant experience, then please apply for immediate consideration.