Performance Marketing Manager - Northern Europe
Uber started out to solve a simple problem: the need to get a ride across town. Six years and two billion trips later, we've stumbled upon something a bit bigger: a new way to help tackle congestion-one of the most serious challenges cities face today. We are present in over 450+ cities worldwide, including over 70+ cities in EMEA with plans to rapidly expand in the region. We have already found strong product market fit with a world changing service, but we're only just getting started.Longer term, we're optimistic that smartphone apps like Uber can also offer a real alternative to individual car ownership. After all, if you can press a button and get an affordable ride across town in minutes 24-hours a day, why bother to own a car? There is an alternative to a world that looks like a parking lot and moves like a traffic jam. Join Uber to help make that future possible.Based in London, the successful candidate will work as part of the EMEA Performance Marketing team, reporting into the Senior Growth Marketing Manager for the UK, Ireland, Nordic and Baltics region. The role will be varied and challenging, with the primary remit being to effectively manage performance marketing campaigns across a variety of channels, acquiring both new riders and new driver-partners onto the Uber platform. WHAT YOU'LL DO Support the Growth Marketing team by managing a variety of tactical campaigns.Optimise existing campaigns and drive future performance through thoughtful testing.Manage day to day relationships with relevant vendors and agencies.Provide critical reporting to internal and external stakeholders.Research and identify new channels to help Uber grow even faster.A/B test landing pages, messaging and multiple user experiences.Identify, address and resolve ad operations issues that adversely affect campaigns in order to consistently increase our operational efficiency.Contribute to other team projects and initiatives, remaining flexible and willing to contribute. WHAT WE'RE LOOKING FOR IN YOUMinimum of 3-5 years of experience in performance marketing with demonstrable success.Hands-on experience of digital channels such as Display, Social, Search, Mobile, Affiliates and SEO.Strong analytical and troubleshooting skills with a passion for testing and optimising.Deep experience working to performance marketing metrics such as CPA, CPC, CPM and LTV.Ability to set goals and execute under tight deadlines.Experience in/around a start-up or mobile culture a plus - i.e. you can adapt to quick changes within both the company and mobile industry.An understanding of the nuances of both the demand and supply side of a marketplace also a plus. PERKSEmployees are showered with Uber credits each month.The rare opportunity to change the world such that everyone around you is using the product you built. We're not just another social web app, we're moving real people and assets and reinventing transportation and logistics globally.Sharp, motivated co-workers in a fun office environment.