Senior Marketing Manager(Digital)

The SmartList
46500.00 GBP Annual
08 Nov 2016
06 Dec 2016
Contract Type
Full Time
LOCATION: Cambridge, Cambridgeshire

JOB TITLE: Senior Digital Marketing Manager-Full time,


SALARY & BENEFITS: Circa GBP46,500 plus Benefits

WORKING HOURS: Full time, permanent

THE COMPANY: Our client, an international exams group, designing and delivering assessments to over 8 million learners in over 170 countries. They are committed to ensuring that all our assessments are fair, have sound ethical underpinning, and operate according to the highest technical standards
  • Generous contributory pension
  • 28 days annual leave, plus bank holidays
  • Annual performance related bonus and increases (discretionary)
  • Enhanced maternity/paternity pay and childcare voucher scheme
  • Employee discount and cash back scheme at 1,200 retailers
  • Cycle scheme
  • Subsidised canteens
  • Corporate discounts on Gym memberships and car rental
  • Support for professional qualifications

THE ROLE: Senior Digital Marketing Manager Cambridge, Cambridgeshire
The role will be responsible for leading the development and implementation of my client's digital marketing strategy and transformation to maximise revenue potential and drive sales of our products and services
Key Responsibilities to include: - Senior Digital Marketing Manager Cambridge, Cambridgeshire
  • Develop a clear strategy for gathering customer data on various digital channels
  • Lead the development and implementation of robust segmentation and email marketing
  • Drive the implementation of digital brand strategy
  • Lead the development and implementation of an omni-channel strategy to improve customer experience
  • Deputise for the Head of Marketing Communications and support marketing colleagues around the world
  • Oversee the development of effective agency relationships
  • Regularly review our digital tools and systems
  • Develop new capability and processes in digital marketing for new initiatives
  • Facilitate the learning needs of the wider Marketing Communications team.
The Candidate- Senior Digital Marketing Manager Cambridge, Cambridgeshire
Are you a senior digital marketing professional who thrives on a challenge? We have an exciting and challenging opportunity for a dynamic Senior Digital Marketing Manager who lives and breathes digital to become part of an 11-person Marketing Communications Team.
If you have the determination, expertise and drive to overcome organisational silos and IT legacy systems and to help us develop and implement a customer-focused omni-channel strategy, we want to hear from you
Key Experience preferred for the role: - Senior Digital Marketing Manager Cambridge, Cambridgeshire
  • Graduate level or equivalent
  • Expert experience in email marketing and working knowledge of Google Analytics and Adwords
  • Expert experience in digital marketing campaign planning and implementation
  • Proven experience leading large scale digital marketing campaigns (at least GBP100,000)
  • Proven record in building a successful digital brand, leading to business growth
  • Experience in web/mobile projects roadmap development
  • Dynamic and motivated leader with the ability to lead change and influence effectively
  • Strong strategic planning skills across all online channels
  • Exceptional analytical and problem solving skills, highly numerate
  • Proven experience working within challenging deadlines in a fast moving environment
  • Ability to prioritise in a complex environment
  • A digital marketing qualification would be beneficial
  • Ability to facilitate workshops to gather requirements
  • Ecommerce experience
  • Experience in the delivery of mobile concepts (app or web)
The closing date for receipt of applications is 13 November 2016 and interviews will be held on 23 November 2016.
To find out more about this role please view the job descriptions by clicking APPLY, complete short online assessment and upload your CV