Head of Digital Acquisition - London based

London, London
£75,000 - £100,000 per annum
18 Oct 2016
15 Nov 2016
Contract Type
Full Time
Position: Head of Digital Acquisition
Location: London
Salary: £75000 - £100000 per annum Plus bonus
Job Type: Full Time

Our company client is a widely known consumer services business rapidly expanding who are aggressively investing in digital and the adoption of new technology. The team has a massive online presence and they now want to recruit a talented The Head of Digital Acquisition to be at the centre of this. The successful applicant will lead the digital acquisition team and will ensure that marketing efficiencies are achieved. This is an exciting opportunity for career progression.

The successful candidate will undertake the following duties:

* Develop the ongoing strategy for how the firm will attract and convert customers online through their portfolio of brands.
* The Head of Digital Acquisition will be responsible for strategic leadership and management of online marketing acquisition strategy across all Paid Search, Natural Search, Display Advertising, Affiliates, Email and Social channels.
* Developing and leading acquisition website builds, website maintenance and on-site optimisation, ensuring the customer journey and experience is constantly tested and improved.
* Ensuring a robust testing methodology is employed to all channels to increase leads, conversion to applications, and conversion to account across all digital channels.
* Ensuring commercial agreements with digital partners are optimised to ensure good customer outcomes as well as maximising growth within cost per account hurdles.
* Forecasting, budgeting and preparation of full Marketing Plans for delivery across each channel including, spend, KPI definition and delivery milestones
* Proactively manage all internal and external direct digital sub channels to deliver the target application, account, and cost of acquisition by product and sub channel.
* Develop new digital initiatives to achieve the company's objectives, from idea generation, through scoping, approval, test, to rollout.
* Implement a rigorous analytics and data led strategy for channel management, using tools including Hitwise, Google Analytics and DC Storm to create dashboards and reports to support the task of

Essential background and competencies required:

* Suitable candidates will have a minimum of 7 years online acquisition marketing experience in a direct response market (e.g. transactional financial services, gambling, shopping, holidays) with at least 5 at a senior decision making level
* Experience in developing and implementing holistic marketing strategies from the ground up including financial evaluation
* P&L and/or budgetary responsibility for marketing spend
* A record of meeting and/or exceeding budget targets
* Entrepreneurial background of measured risk taking and/or growing businesses in competitive markets
* Applying an analytical and commercial approach to online acquisition
* Experience of using data, profitability drivers and an analytical approach to decision making
* Managing online agencies
* Leading and managing a team of marketers

Keywords: Digital, acquisition, marketing

If you are interested in this position, please forward your details to us.