Used Car Sales Manager

MAIN PURPOSE OF JOB

To assist the Dealer Principal in formulating used car sales policy

To maximise sales and profitability through satisfaction and retention of customers to meet sales forecasts

To develop the necessary sales organisation to meet sales and profitability objectives.

To ensure optimum stock of cars on premises and/or on order.

To ensure cost control to budget within department.

OBJECTIVES AND KEY TASKS

Improved profitability:

To ensure budgetary sales/profit forecasts are achieved.

To maintain the annual rate of stock turnover.

To ensure annual increase of local market penetration

To ensure used car stock value does not exceed agreed annual figure

To ensure cost-effective utilisation of sales space.

To maximise sales of finance, warranties and accessories.

To create and manage advertising programmes to agreed budget.

To monitor all contacts and leads to ensure achievement of target conversion rates.

To formulate and ensure the achievement of sales targets for each Sales Executive

To ensure that all used car stock is sold at a profit which achieves the company's targeted return on stock investment

Customer satisfaction and retention:

To improve the conversion ratio of enquiries to sales.

To ensure that customer complaints attributable to sales staff , sales processes, vehicles and other products are minimal and resolved. A register of incidents is to be maintained, and all customers' satisfaction to be monitored by telephone contact post-sale.

To ensure that all sales staff perform to company standards in customer relations

To ensure that customer contact is maintained at intervals determined by the company's customer care programme and customers' wishes with a view to securing repeat sales.

Cost control:

To examine monthly/quarterly management accounts to ensure total expenditure, including reconditioning expenses, does not exceed an agreed percentage of gross sales.

To monitor used car stock and ensure that agreed liquidation policies are implemented to achieve the company's stock turn and average margin targets.

To ensure the availability of stock conforming to the company's agreed stock profile and volume through maintenance of trading relationships and application of agreed appraisal/valuation practices.

Finance:

Review all trading policies to maintain profitability targets.

Monitor departmental financial performance weekly.

Monitor F&I commission income regularly to ensure budget requirements are met.

Ensure title is checked on every car sold prior to hand-over.

Ensure all cash payments are cleared before cars are handed over.

Monitor outstanding trade debtors and take appropriate action to ensure debtor days fall within agreed limits.

MAIN JOB FUNCTIONS

Staff:

To establish and maintain the staffing levels required to achieve departmental objectives.

To select, hire, train and develop sales department staff.

To identify staff training needs in conjunction with training staff, enduring resultant training programmes are completed and adequate staff records maintained.

Operate staff performance and appraisal systems and ensure action is taken on results.

Establish and review basic pay and incentive schemes in line with dealership policy.

Who we are

That's enough about you, let's talk about us. We're an authorised BMW and MINI car dealership based in London and Kent. We've got four BMW and three MINI dealerships serving Blackheath, Bromley, Enfield and Ruxley/Sidcup. We work harder for our employees than anyone else in the industry and our company is driven by five values - Make a Difference, People Obsessed, Unrivalled Service, Outrageous Creativity, and Unquestionable Honesty.

We want you to click apply right now if Stephen James is the place for you to start your new career.