Business Development Manager - Global Banking & Finance

Baker & McKenzie
South East England
15 Oct 2016
12 Nov 2016
Contract Type
Full Time

The Team

Reporting to the Director, Global Marketing, the Business Development Manager will be responsible for developing and executing business development and marketing programs for the Global Banking & Finance Practice Group, working closely with the Global Practice Group Steering Committee, the Director of Practice Operations, and the Group's Director of Knowledge Management. This role is responsible for raising the profile of the Banking & Finance practice, and helping to acquire new clients and expand existing client relationships.

The Role

Responsibilities will include:

Strategic Planning

Provide strategic direction with regard to all marketing, business development and communications activities.
Develop, define and disseminate clear positioning and messaging for the Banking & Finance practice group and its practitioners worldwide.
Develop the marketing and Business Development components of the Global Banking & Finance Practice Group annual business plan.
Review and supervise regional marketing and Business Development plans to ensure alignment with the Global plan

Profile Raising

Team with lawyers and marketing/Business Development staff around the world to market the services and expertise of the Banking & Finance practice group through the development and deployment of thought leadership content and other profile-raising activities.
Team with the Firm's Communications team to draft press releases, pitch story ideas and provide spokespeople to reporters as appropriate, track published articles and consider social media strategy around key projects.
Manage practice group awards and league table rankings, including oversight of submission to Chambers Global and other high-profile publications, assist regions and offices in articulating key messages for directory submissions and share best practices in the submissions process.
Work with Knowledge Management to develop client and market facing knowledge based marketing tools and materials - handbooks, Apps and tools, market know how, technical updates, training programs and seminars etc.

Client Development

Collaborate with the Global Client Managers to enable client teams to develop more Banking & Finance work (including acquisition finance, financial restructuring and insolvency, derivatives, project finance, financial services regulation, trade finance, real estate finance, securitisation and other areas of Banking & Finance expertise) for the Firm.
Work with partners and business development staff to conduct and promote post transaction reviews in order to obtain client feedback and assist in improving client service.
In conjunction with other transactional practice groups and industry groups, further develop our relationship with investment banks to enhance our credibility in the Banking & Finance market.
Support the preparation of responses to client's request for proposals or information on the Banking & Finance practice group and in preparing attorneys for business development meetings with clients and prospects.

Analysis and Research

Actively develop and maintain a deep understanding of the banking and financial services market and the competitive position of the Firm's Global Banking & Finance practice group through extensive internal and external research.
Monitor, analyze and communicate market, industry and competitive trends for the Global Banking & Finance and assigned sub-groups.


Lead the review and continuous improvement of the practice group's suite of marketing materials, including capabilities statements, pitch templates, deals lists, website content (internal and external) and press releases.
Drive internal communications globally for the Banking & Finance practice group, to assist in building a cohesive and well informed practice.
Ensure the group's deals and work experience are collected on a regular and timely basis, submitted to Firm systems and reported to league table organizations.
Management and coordination
Provide management and direction to direct reports in Belfast including a Business Development Executive and indirect report to a Practice Group Administration team.
Establish a community of global, regional and office Banking & Finance Business Development staff with a view to sharing best practice and coordinating the roll out of initiatives globally.

Skills and Experience Required

An advanced degree (Bachelor or higher), preferably in business administration, marketing or communications;
Significant experience working in a professional services environment or a financial services institution, with experience leading Business Development/marketing for a transactional group, service line or financial services industry group.
Respects and enjoys the diversity of cultural, social and academic backgrounds found in the Firm.

The Firm

Please click here to see a video introducing our Firm.

Baker & McKenzie is a truly global law firm. We have more offices in more locations than any other law firm and most of our work has an international dimension.

Yet big does not mean impersonal. We work hard to ensure that everyone knows their role and has the support they need to perform it to the highest standard. We're aided in this by our culture- we call it Fluency- which describes how we work, think and behave when we are at our best. Fluency encourages high performance in a collaborative and fulfilling way. Every person in the firm is measured in line with Fluency.

In London you will be part of an 800 person office, which is also our largest office globally. Originally opened in 1961, Baker & McKenzie London is well established in the UK as a leading international law firm and regularly involved in some of the country's most high-profile legal matters. More than any other firm we can offer you the work, pride and experience of being part of one of the world's leading law firms but in a local office environment that is hardworking, yet friendly and supportive.

The strength of the firm and our culture is evidenced by a number of recent awards, including:

FT Innovative Lawyers Report 2014: Ranked 3rd Most Innovative Firm in Europe
The Sunday Times' Best Companies to Work For 2011, 12, 13, 14, 15: currently ranked 80th
Chambers Global 2015: More lawyer and practice group rankings than any other firm globally
The Lawyer European Awards 2015: International Firm of the Year
The Times Top 100 Graduate Employers 2016: currently ranked 57th
Stonewall Workplace Equality Index 2016: currently ranked 11th?

To Apply

At Baker & McKenzie we welcome direct applications.

Please click Apply icon above to send an application and we will be in touch.


Baker & McKenzie, London is committed to promoting diversity and inclusion for all. This is intrinsic to everything we do and underpins Baker & McKenzie's vision to be the premier global law firm. This vision cannot be achieved without harnessing the imagination and the creative problem-solving capability of talented people whatever their background. Our unique international culture is reflected in the drawing together of a worldwide family of individuals from diverse cultures and backgrounds in all of our offices.

The London office mirrors the wider firm in encouraging the best people, regardless of race, religion or belief if any, gender, gender identity, disability, sexual orientation or age, to fulfil their professional aspirations with us so as to create an exciting and diverse legal environment.