Digital Marketing Manager

Our successful Swindon based client is seeking a Digital Marketing Manager to join their Marketing Team to plan, deliver and evolve the digital marketing strategy and tactical campaigns, ensuring integration with all offline activities to deliver against business objectives, increasing leads and revenue targets.

Specific tasks of the role include duties such as successful implementation of campaign activities and the meeting of monthly KPIs, new business creation, improvement of the level of engagement via their social media network, competent control and maintenance of the day-to-day digital presence, enhancement of their online coverage as well as creation of market insight.

We'll be looking for an experienced, high caliber digital manager, capable of taking an analytical and commercial approach to drive the digital strategy forward, whilst possessing a strong mix of practical marketing skills in order to multi-task and adapt to the needs of the team and the business on a day-to-day basis. You will be particularly strong when it comes to CRM and email marketing and be able to demonstrate specific proven success in delivering online campaigns and activities that generate ROI through greater customer engagement and new business leads.

The Digital Marketing Manager should be proactive, reliable, organised, conscientious, analytical yet creative and have an outstanding attention to detail. You will have excellent computer literacy, teamwork skills and an ability to work under pressure and to deadlines as well as the following skills, experience and qualifications:

*5+ years experience in a marketing role with a minimum of 2 years' hands on experience managing B2B digital marketing activity, preferably professional services, software, technology or property related industry.
*A proven track record managing a digital marketing function with a commercial focus.
*Specific experience of CRM, email and campaign marketing, website and social media management.
*Experience of working with lead generation and sales teams to incubate and nurture customers and prospects.
*Experience in running engaging social media and email campaigns that deliver strategic results.
*Familiarity with online branding, media and campaign management.
*Strong research and analytical abilities; data management, interpretation, reporting and insight.
*Strong understanding of current online marketing concepts, strategy and best practice.
*An ability to analyse and research problems and present well-written arguments for promoting and initiating actions or remedies.
*Marketing qualification or Business d Degree (or equivalent qualification) in Marketing / communications / new media or equivalent field would be preferable.
*Software skills: CRM (Microsoft Dynamics) and ideally Click Dimensions; SurveyMonkey and GoToWebinar would be advantageous, as would competencies with design and Audio/visual packages ; solid understand of social media including LinkeIn, Twitter, YouTube, Facebook, forums and blogs as well as web analytic tools such as Google Analytics, Webtrends, Hootsuite; all Microsoft (desktop publishing suites)

The role offers a salary of GBP30 - 35K plus a company performance related bonus as well as other benefits including a contributory pension scheme and private healthcare.

Enjoy Recruitment Group / Creative Mettle - acting as an Employment Agency in relation to this vacancy.

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