Digital Customer Journey - Manager

Manchester, Manchester
£30,000 - £40,000 per annum
03 Oct 2016
31 Oct 2016
Contract Type
Full Time
Position: Digital Customer Journey Manager
Location: Manchester
Salary: £30000 - £40000 per annum Plus bonus
Job type: Full time

The company client is a well respected insurance business who are actively seeking to recruit a Digital Customer Journey Manager to join their team based in Manchester. The organisation are right now in the process of undergoing an accelerated period of digital change, with a customer centric approach at the heart of everything they do.The ideal candidate will be a self-starting, experienced digital manager with a focus customer journey and optimising websites for conversion.

Major duties for this role will involve:

* Delivering agreed website development plans and optimising websites for mobile, tablet and desktop.
* Using A/B and Multivariate testing to continuously improve the user journey across digital platforms.
* Working with relevant internal and external stakeholders to ensure that relevant data is at hand to facilitate digital improvements.
* Ensuring that marketing strategies are implemented to the highest level and to report on the results.
* Feeding and aiding the design of the digital strategy by championing optimised user journeys across all digital platforms.

Background and competencies required:

* Proven management experience; this is a must.
* CMS experience.
* Budget and stakeholder management experience.
* B2B and B2C digital marketing experience.
* Conversion Rate Optimisation experience.
* Strong communication and influencing skills.
* A passion for all things digital.

Keywords: customer journey, customer experience, digital, conversion rate optimisation, user journey, optimisation

If you have the relevant experience and skills for this role, please send your CV by clicking Apply Now.