PPC Digital Media Executive
- Recruiter
- Recruitment Helpline
- Location
- Hungerford, Berkshire
- Salary
- Highly competitive salary, negotiable depending on experience
- Posted
- 19 Sep 2016
- Closes
- 17 Oct 2016
- Ref
- 190920161RBM
- Contract Type
- Permanent
- Hours
- Full Time
Digital Media Executive
PPC/PPT Campaigns
A fantastic opportunity has come up for a PPC/ PPT Digital Media Executive to join our client’s team. The role will mainly focus on paid search campaigns for our app marketing solutions within a small but fun team.
You'll need to have at least 1 years' commercial experience in a similar position to be able to hit the ground running in this position. This role is ideal for a graduate with a head for research, an interest in data analysis and a passion to work in Digital Media!
It will also be part of your role to keep up to date with industry news and trends and make sure you're always aware of what is going on in the market.
You’ll need to be able to think for yourself when the pressure is on to hit a deadline and have a passion for PPC. We’d like to hear from bright and driven applicants who are able to work quickly and efficiently.
Duties and Responsibilities
Your duties will include the following:
- Implementation of the strategy; working with a clear and defined set of KPIs for each project
- Working with designers to create bespoke visuals i.e. screenshots to aid the campaigns inside the App Stores
- Delivery of projects on platforms such as Apple Search Ads, Google AdWords, Twitter and Facebook
- On-going monthly optimisation of campaigns
- Analysing campaign performance and making adjustments accordingly
- Bespoke client reporting
- Managing clients – including their expectations and keeping them up to date.
- Ensuring individual KPIs are met each month to aid career progression
Required Skills
To be successful you will be able to demonstrate the following:
- At least 12 months’ experience in a similar role, with a proven track record of delivering successful PPC campaigns (in-house or agency)
- Experience in all aspects of paid media including Google AdWords and Social PPC
- Proficiency in Google Analytics, iTunes Connect, Google Play Console
- Ability to analyse and improve results
- Commercial awareness to drive businesses forwards
- Excellent reporting skills with a proactive approach
- A willingness to learn, research and use initiative
- Ability to work to tight deadlines and deliver results
- Excellent time management skills
- Outstanding organisational skills, attention to detail and the ability to prioritise
- Work as a team player whilst being able to work on set individual performance goals and KPIs
- Excellent written and verbal communication and literacy skills
- Perfect command of the English language
- Proactive approach to workload and new ideas
Desirable Skills
- Be educated to degree level or equivalent – Marketing, Science or Computing degree preferable
- Have commercial experience in Digital/Online marketing and Search
- Preferably have Google Adwords certification
Key responsibilities of this role include:
- Management of monthly reports about the effectiveness of app performance
- Contribute to the on-going development of all digital marketing, including social media, email, and website
- Provide a deep analysis of campaign success then present the findings and suggestions to relevant departments/ stakeholders
Key skills for this role are:
- An understanding and practical use of how to use data to spot trends and opportunities in the market
- Expert in the use of Excel, PowerPoint, Google Analytics, iTunes Connect, Google Play Developer Console & Web tracking
- Ideally looking for previous experience of Fast Stats
- Excellent office programme skills
If this sounds like you, get in touch now…!
The company is a rapidly expanding mobile marketing, consultancy and App Store Optimisation company operating in many different countries.
This is a full time opportunity working in Hungerford, Berkshire although from time to time you might need to visit clients who, whilst worldwide and blue-chip by their nature, are usually London or M4 corridor based.