Marketing Manager - Cardiff

Location
Cardiff, Glamorgan/Morgannwg
Salary
£40,000 - £55,000 per annum
Posted
15 Sep 2016
Closes
13 Oct 2016
Ref
1314624
Contract Type
Permanent
Hours
Full Time
Position: B2B Marketing Manager - FS -
Location: Cardiff
Salary: £40000 - £55000 per annum + Package
Type of job: Full Time

The company client is a well known and highly regarded financial services business, who have multiple offices across the UK. They are now seeking to recruit a talented B2B Marketing Manager with Financial Services experience with the key purpose of delivering the marketing strategy whilst ensuring alignment to the distribution strategic aims, as well as managing the effective delivery of the year plans to drive engagement, understanding and advocacy to support channel distribution performance targets managing a team. This is an exciting opportunity for career progression.

Major responsibilities for this position will involve:

* Innovate the marketing plans and campaigns by understanding new channels media and channels being deployed across the wider Insurance marketing activity
* Gain insight from key audiences by frequently shadowing the sales team on key account visits
* Attend key internal distribution meetings to provide timely updates on all aspects of marketing
* Create marketing business cases for investment
* Drive the digital agenda for the Partnerships channel marketing plans ensuring that the latest developments and thinking are incorporated in the delivery of communications.
* Direct Marketing - to facilitate learning across audiences and share best practise

Background and skill set required:

* As the B2B Marketing Manager, you will have good understanding and proven track record of B2B channel marketing plans that have driven demonstrable business results
* Excellent understanding of the latest methods of measuring and optimising marketing investments to drive sustainable profitable growth.
* A strong understanding of paid, earned and owned media and the role that each plays in the marketing mix for B2B audiences.
* Experience of defining and creating complex communication plans across multiple products and customer segments

Keywords: B2B, Marketing, Digital, Insurance, Financial services, Cardif, wales

If you are interested in hearing more about this opportunity, please don't hesitate to send your CV and APPLY NOW.