Marketing Manager

LOCATION: Barnsley


JOB TITLE: Marketing Manager

SALARY & BENEFITS: Salary up to GBP35,000pa dependant on experience plus a fantastic range of benefits.


WORKING HOURS: Full Time - Monday - Friday



We are pleased to be working with a company who is a government organisation specialising in providing Yorkshire-based businesses with advice from starting to export, through to growing their business overseas. With major growth planned for the next five years this is a superb opportunity for a contemporary, dynamic marketer to develop and work for an organisation that's really going places.



By managing a small team, you'll be responsible for planning, creating and executing integrated content-led marketing strategies to drive demand and build brand awareness and positioning.



Key Responsibilities to include:-

• Develop and execute a marketing strategy and tactical plans that reflect Government policy to maximise exports by companies based in the UKTI Yorkshire and the Humber Region
• Structure Marketing operations so as to deliver success in terms of lead generation, revenue attainment, profit, growth and customer satisfaction
• Create, implement and measure the success of a comprehensive marketing programme that will enhance UKTI's image and position within the relevant markets
• Take ownership of and manage the acquisition marketing strategy across multiple online channels, utilising existing and emerging media
• Create, own and lead the implementation of a content generation strategy that drives and supports the core strategic approach
• Drive traffic to digital platforms and websites, leveraging acquisition and retention-based programs, including: social media, online media, paid search, natural search, affiliate programs, email and others as appropriate
• Provide strategic planning and execution of go-to-market plans; supporting customer acquisition and retention goals

We are looking for a candidate who is Educated to degree level and holds a Marketing qualification. Member of the Chartered Institute of Marketing is desirable but not essential. You will have strong planning, execution and leadership skills as well as evidential content led focused marketing background, you'll be an ROI focused professional able to demonstrate:



Essential Criteria

• Digitally focussed content-led approach to marketing
• Demand generation marketing skills gained in a B2B environment in the UK
• Good strategic head with the desire to execute
• Ability to partner well with internal and external stakeholders
• Focus on ROI

Are you the Marketing Manager that we are looking for? If yes then please hit the apply now button.



You will then be sent to an online questionnaire to support your CV and application, please fill in the details and we will be in touch to advise you of the next steps.