Digital Acquisition Manager

Travelodge has an exciting opportunity for a Digital Acquisition Manager to join the team based in Thame. You will be on a full time permanent contract, with a highly competitive salary of £40,000 - £55,000 depending on experience.

The job in a nutshell

As Digital Acquisition Manager for Travelodge you’ll maximise the return on investment of search and digital paid media digital advertising channels. You’ll deliver an increase in website bookings, revenue and visits while supporting key hotels and hotel locations identified by the business. You’ll be responsible for the management, optimisation and delivery of digital sales KPIs for one or more search or digital paid media channels.

You’ll have the opportunity to develop within an organisation where digital channels drive the majority of customer bookings with significant digital investment, and where the digital team has grown rapidly over the past 12 months. This is a great opportunity to work with some of the leading digital agencies - as well as direct contact with key digital partners such as Google and TripAdvisor.

What you’ll be doing as our Digital Acquisition Manager:

- Manage and optimise one or more search and digital paid media channels (e.g. search pay per click, paid social pay per click, SEO/natural search, Google Hotel Ads, display or direct booking channels through OTAs or 3rd party partners)

- Deliver digital acquisition and sales KPIs across one or more search and paid media channels e.g. bookings, booking revenue, average booking value and cost of sale targets

- Manage and report performance for the channel(s) you’re responsible for, both in terms of year on year performance, and performance vs budget and reforecasts - providing insight, commentary and action plans to address any performance variances

- Maximise ROI for one or more channels across search and paid media while supporting the revenue team in maximising bookings for key hotels

- Develop innovative strategies, optimisation techniques and plans in search and digital paid media channels

- Provide performance plans and forecasts across one or more search & digital paid media channels

- Define and manage the roadmap(s) prioritising projects and optimisation activity working with digital agencies and/or in-house teams to deliver

- Manage the digital acquisition budget/media spend for one or more search or digital paid media channels

- Provide weekly, monthly and ad-hoc reports on key KPI metrics, operational improvements and execution of defined strategies for the channels you’re responsible for

- Work closely with the IT and product teams to ensure optimisation of search and digital paid media channels

- Work with the data and product teams to improve the user experience and conversion rate optimisation of digital landing pages utilised in all search & paid marketing channels

- Work with the analytics team and/or our digital agency partners to ensure accurate and robust tracking, measurement and attribution is in place

- Keep up to date with the latest industry news, search algorithm updates, digital media trends and best practices

What you can expect from us as our Digital Acquisition Manager

Culture

At Travelodge, we are warm, straightforward and optimistic. We have a big footprint in the UK, but still a small company feel and you can expect quality and value to be built in to everything we do. You’ll have the support of a close network of colleagues and managers, and every day is different here! We want you to bring your personality to work and we love our diversity.

Reward and Recognition

It’s not just our customers we want to wake up with a smile on their face. As well as a competitive salary, being part of our hotel support centre means great holiday entitlements, pension contribution deals, being part of our bonus scheme, and a Thanks Card giving generous room and food discounts as well as friends and family rates.

Career and Development

We want you to develop further with us at Travelodge and we’ll provide you a development plan to help you reach your goals.   You can expect to have a full induction and training relevant to your role. We advertise all our vacancies internally, so you’ll have the opportunity to really develop your career with Travelodge.

If you feel you are the right candidate for the role as our Digital Acquisition Manager then please click ‘apply’ now!