Marketing Manager

• Market-leading organisation based in Central London
• Full-mix marketing role, with a digital focus
• Manage the strategic and tactical execution of campaigns for various leading products and services
• Manage a brand new marketing team

The Role: This is an excellent opportunity for a confident, ambitious marketer to join a leading organisation. Responsible for marketing a variety of products and services, the Marketing Manager develop marketing strategy via digital channels to generate leads and manage the company brand. The successful candidate will manage 2 marketing specialists across training courses and publications and will need to have strong experience planning and executing strategic marketing campaigns across email, social, website and online.

Responsibilities for the position of Marketing Manager include:

• Developing the marketing strategy for a range of training courses and publications
• Executing multi-channel marketing campaigns to generate leads
• Increasing brand awareness
• Updating and managing the company website
• Managing and monitoring SEO, keywords and AdWords, maintaining and increasing the current ranking
• Developing and improving the email campaign strategy and execution
• Undertaking research to identify gaps and expand to international markets
• Campaign and ROI analysis
• Managing and training a team of junior marketers
• Managing budgets of more than GBP100,000

Requirements for the Marketing Manager:

• 5+ years' relevant UK B2B marketing experience
• Knowledge and experience of marketing training courses and publications
• A background in training courses, publishing and engineering/construction would be preferable
• A proven track record of planning strategic marketing campaigns, both on and offline
• A thorough understanding of digital marketing channels, including email, social, website, SEO and AdWords
• Familiarity with managing budgets would be desirable
• Confident and creative marketer
• Ability to communicate with stakeholders at all levels
• Experience managing at least one other marketer
• Exceptional copywriting skills
• Budget management of more than GBP100,000
• Educated to degree level would be preferable
• Must be eligible to live and work in the UK

The Company: Founded in the 1800s, this is organisation boast an impressive range of products and services that make them leaders in their field. They are now looking for a switched-on marketer to manage the marketing strategy and execution of campaigns for both the training arm, and a variety of their publications.

The Package for Marketing Manager:

• Salary: GBP38,000-40,000
• Bonus: 5%
• Benefits

Location: The position of Marketing Manager is based in Central London.

BMS Marketing Specialists have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office please contact them directly to discuss this opportunity.