E-Commerce Manager

Location
Birmingham, West Midlands
Salary
£50,000 - £60,000 per annum
Posted
26 May 2016
Closes
23 Jun 2016
Ref
1270520
Contract Type
Permanent
Hours
Full Time
E-Commerce Manager
Location: Birmingham
Salary: £50,000 - £60,000 per annum
Keywords: Digital Optimisation, Conversion Optimisation, Conversion Rate Optimisation, CRO

Client is a top-tier Financial Services Client based in Birmingham are looking for an experienced E-Commerce Manager to help drive sales and deliver maximum ROI from their growing Digital function. As the E-Commerce Manager, you will play an integral part in the continued optimisation and improvement of their existing and new digital channels, forming a crucial part of their efforts to create an industry leading digital first proposition.

The E-Commerce Manager is a new role within the Central Digital function, and has a remit that also spans into Customer Experience and Content Management. As the E-Commerce Manager, you will be responsible for improvements in Conversion Rate Optimisation for both new & existing channels, and the budgets associated with this, in addition, you will also mentor two Conversion Rate Optimisation specialists and Web Developer in the team to help drive these efforts. Your role as E-Commerce Manager will also work closely with the marketing function to ensure effective measurement and evaluation of campaigns and marketing communications across all channels.

The successful E-Commerce Manager will possess the following skill set:

* A strong understanding of E-Commerce gained from either a Financial Services, Retail, Travel, Telecoms or other blue chip Digital business
* Strong experience around Conversion Rate Optimisation and running of these programmes
* A good knowledge of tools such as Site Catalyst, Optimizely, SessionCam
* Highly competent in the latest tagging best practices and online funnel management
* Evidence of a disciplined approach to optimisation and evaluation - e.g. setting clear objectives and measuring success
* Proven track record of improving Conversion Rate Optimisation
* Evidence of working on optimisation on cross channel campaigns as an E-Commerce Manager
* A good understanding of data and analytics across the online and offline world would be very useful
* A passion for learning and keeping up to date with the latest trends in both digital and marketing
* Strong communications skills, an innovative thinker and very commercially astute

Keywords: Digital Optimisation, Conversion Optimisation, Conversion Rate Optimisation, CRO