Senior Digital Optimisation Specialist
- Recruiter
- BCT Resourcing
- Location
- Manchester, Manchester
- Salary
- £40,000 - £50,000 per annum
- Posted
- 08 Apr 2016
- Closes
- 06 May 2016
- Ref
- 1253352
- Sectors
- Banking & Financial Services
- Contract Type
- Permanent
- Hours
- Full Time
Position: Senior Digital Optimisation Specialist
Location: Manchester
Salary: £40000 - £50000 per annum
A top-tier Retail Banking client based in Central Manchester are looking for a Senior Digital Optimisation Specialist focussing on Conversion Rate Optimisation to help drive sales and deliver maximum ROI from their growing Digital function. As the Digital Optimisation Specialist, you will play an integral part in the continued optimisation and improvement of their existing and new digital channels, and support the Digital Analytics Manager in their efforts to create an industry leading digital first proposition.
Detailed Job Description
The Senior Digital Optimisation Specialist is a new role within the Central Digital function, and has a remit that also spans into Customer Experience and Content Management. You will be responsible for helping drive improvements in Conversion Rate Optimisation for both new & existing channels, your role will also work closely with the marketing function to ensure effective measurement and evaluation of campaigns and marketing communications across all channels.
The successful Senior Digital Optimisation Specialist will possess the following skill set:
* A strong understanding of Conversion Rate Optimisation and strong hands on skills in this area
* Strong working knowledge of Adobe Analytics
* A good knowledge of tools such as Site Catalyst, Optimizely, SessionCam
* Strong A/B and MVT testing skills
* Highly competent in the latest tagging best practices and online funnel management
* Evidence of a disciplined approach to optimisation and evaluation - e.g. setting clear objectives and measuring success
* Proven track record of improving Conversion Rate Optimisation
* Experience of running and updating customer facing websites
* Evidence of working on optimisation on cross channel campaigns
* A good understanding of data and analytics across the online and offline world would be very useful
* A passion for learning and keeping up to date with the latest trends in both digital and marketing
* Strong communications skills, an innovative thinker and very commercially astute
Location: Manchester
Salary: £40000 - £50000 per annum
A top-tier Retail Banking client based in Central Manchester are looking for a Senior Digital Optimisation Specialist focussing on Conversion Rate Optimisation to help drive sales and deliver maximum ROI from their growing Digital function. As the Digital Optimisation Specialist, you will play an integral part in the continued optimisation and improvement of their existing and new digital channels, and support the Digital Analytics Manager in their efforts to create an industry leading digital first proposition.
Detailed Job Description
The Senior Digital Optimisation Specialist is a new role within the Central Digital function, and has a remit that also spans into Customer Experience and Content Management. You will be responsible for helping drive improvements in Conversion Rate Optimisation for both new & existing channels, your role will also work closely with the marketing function to ensure effective measurement and evaluation of campaigns and marketing communications across all channels.
The successful Senior Digital Optimisation Specialist will possess the following skill set:
* A strong understanding of Conversion Rate Optimisation and strong hands on skills in this area
* Strong working knowledge of Adobe Analytics
* A good knowledge of tools such as Site Catalyst, Optimizely, SessionCam
* Strong A/B and MVT testing skills
* Highly competent in the latest tagging best practices and online funnel management
* Evidence of a disciplined approach to optimisation and evaluation - e.g. setting clear objectives and measuring success
* Proven track record of improving Conversion Rate Optimisation
* Experience of running and updating customer facing websites
* Evidence of working on optimisation on cross channel campaigns
* A good understanding of data and analytics across the online and offline world would be very useful
* A passion for learning and keeping up to date with the latest trends in both digital and marketing
* Strong communications skills, an innovative thinker and very commercially astute