Digital Marketing Executive

A Digital Marketing Executive is required to join digital marketing experts within the legal sector. This company design, build and run websites for their clients which are primarily law firms and barristers chambers. They work with around 250 clients currently.

Summary of the Role

- Social Media Marketing Service - To contribute to this service they provide to their clients by researching and providing content in the form of Tweets, Facebook posts & LinkedIn updates
- Blogger Outreach - to research, maintain and make contact with owners of blogs as part of their Search Marketing services.
- SEO - Carry out work on multiple client's sites to support their Local SEO Service and Bespoke SEO projects.
- Marketing - working on a range of marketing projects for their own marketing including blogging and social media.

Main Responsibilities

Social Media Marketing Service
- Researching suitable content for their law firm clients as part of their Social Media Marketing services.
- Scheduling posts onto Facebook, Twitter, LinkedIn, Google+ etc on a daily basis.
- Work to create libraries of content that can be used for multiple clients (with their permission).
- Liaise with clients on a monthly basis to understand if there are work areas that need to be specifically promoted.

Blogger Outreach
- Research and maintain a list of websites and blogs that may accept guest posts.
- Offer their clients' content to them as part of Search Marketing projects.
- Commission external copywriters where necessary to create original content.

SEO
- Work on client projects both for their Local SEO Service and Bespoke SEO projects.
- Running a variety of SEO analytics reports using tools such as Bright Local and SearchMetrics.
- Handle all aspects of SEO working alongside their more technical Search Marketing Manager
- For this role you do not need to be a detailed/technical SEO expert. You will need to understand what "good SEO" looks like when you see it.
- Over time they will expect you to gain more domain/subject knowledge about SEO, but you are not going to become a "techie".

Marketing
- Preparing blog posts.
- Updating of the company website.
- Liaising with various websites on which they advertise.
- Maintain content marketing plan.
- Prepare social media output for Twitter and LinkedIn.

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