Marketing Manager

Senior Marketing Manager

My client, a leading specialist in the automotive industry have an urgent requirement for a Senior Marketing Manager with both Digital & Offline marketing experience.

About the role:

• Development and implementation of the company brand strategy
• Overseeing and getting involved in the implementation of the marketing strategy – long, mid and short term
• Undertake continuous analysis of competitive environment and consumer trends – ensuring that insights are reflected with the strategy and delivery of campaigns
• Manage marketing agencies and a marketing budget of £2.5 million
• Manage the marketing relationship with Auto Trader, eBay, Motors, RAC, AA Cars
• Develop affiliate relationships with i.e.: Halfords, Kwik Fit, Uber, Halo
• Establish a system of reports and communications for all information from the marketing team
• Guiding the day to day activities of the marketing team
• Provide planning and leadership to the marketing department

Essential competencies:

• Confident, driven and dynamic leader
• Marketing knowledge across multi channels
• Experience of marketing and promotions within a B2C business is essential
• Have a proven track record of success in a senior marketing position
• Self-sufficient, proactive and innovative thinker who can bring fresh ideas to the table
• Ability to develop marketing staff by providing information and educational opportunities for growth

Essential digital Marketing experience:

• Manage website development
• CRM campaigns
• PPC
• SEO
• Social Media
• Online complaints’ handling

Essential offline Marketing experience:

• Radio, TV, Billboards, Buses, Taxis, Tube and other media advertising
• Newspaper advertising i.e.: Evening Standard, Metro and others sponsorships